Wizardry and Bubbly From Jelly Belly
The Specialty Food Association‘s Winter Fancy Food show opened today at the Las Vegas Convention Center. The exhibitors are scaled down in numbers and the hours shortened from previous years, but attendance built throughout the morning with some vendors reporting they’ve been busy writing orders.
Jelly Belly brought its world renowned jelly beans to the show with a spread of new products to herald. No doubt the company’s Harry Potter products will be on many a holiday list.
If a Harry Potter fan wondered what butter beer tasted like, well, Jelly Belly has it covered. The company is introducing Butter beer chewy candies, shaped like beer mugs, inside small glass mug and a tin beer barrel. Jelly Belly worked hand-in-hand with Warner Bros. to get the flavor right.
Bean Boozle lovers, rejoice! The sixth edition much-loved candy game gets even, well, weirder with new good/bad combinations: pomegranate/old bandage and cappuccino/liver & onion.
Relatives of Jelly Belly’s founding family came up with a sure-fire idea: to incorporate Jelly Belly’s flavors with sparkling water. Alas, the pandemic took hold and the Joffer family had to wait awhile to launch Jelly Belly sparkling water.
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“We’re hitting the shows to get the word out,” co-founder Justin Joffer said, handing a cold can of French Vanilla to a distributor, who loved it.
“There’s only two ingredients,” Joffer said, “carbonated water and natural flavoring.”
To read more of the new Jelly Belly products coming to the market, Jelly Belly Sparkling Water and Winter Fancy Food 2022, be sure to pick up the April issue of Gourmet News. Subscribe now so you don’t miss it.
