Wisconsin Milk Marketing Board (WMMB) has named Abby Despins to the position of Director of National Product Communications, where she will spearhead national public relations and social media campaigns for WMMB.
Despins has been with WMMB since 2014, serving as Public Relations Manager. Despins brought nearly a decade of experience in public relations, social media and strategic marketing communications in a variety of agency, corporate and nonprofit roles. Since joining WMMB, she has worked with cheese companies, food bloggers and industry media to share WMMB’s message on a regional and national level through targeted social media and public relations efforts.
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In her new position, Despins will manage national product communications for the Wisconsin cheese and dairy industry, including consumer social media and events as well as foodservice, retail and consumer media relations.