Wisconsin Dairy Industry Names New Chief Marketing Officer
Dairy Farmers of Wisconsin has named Suzanne Fanning as Senior Vice President and Chief Marketing Officer. Since joining the organization two years ago, Fanning has played a key role in the start of a marketing transformation for Wisconsin’s 175-year-old cheese industry.
In 2018 alone, her team led communications for the company’s brand identity, built the Cheeselandia ambassador program and made headlines around the globe for the GUINNESS WORLD RECORDS® achievement of the World’s Largest Cheeseboard. Earlier this month, the Dairy Farmers of Wisconsin team launched a national commercial, executed under her leadership. In addition, consumers will soon see a new Proudly Wisconsin Cheese™ logo on retail packaging.
Her team’s innovative strategy has driven impressive results – increasing social media engagement by over 4,000 percent and achieving over $30 million in national publicity coverage for Wisconsin cheese with features in the New York Times, Bon Appétit and Food & Wine, as well as on “The Today Show” and “Late Night with Seth Meyers.”
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In her new role, Fanning will continue to focus on marketing communications, which includes branding, digital, advertising, public relations and consumer events, and will also add consumer confidence, farmer outreach, and channel/retail marketing to her responsibilities.
