Whole Lotta Salami Goin’ On at IDDBA
Veroni, the Italian salumi producer famous for giant mortadellas, is the first company to bring the largest 100 percent made in Italy mortadella to the United States. The mortadella is 300 kg (661 pounds) in weight, 6.4 feet long and 18 inches in diameter: after having successfully passed the USDA’s meat inspection division controls. Thanks to the work of Veroni’s pool of quality control specialists, the mortadella has reached Orlando to be exhibited and tasted at the International Dairy Deli Bakery Association (IDDBA) show from June 2 to June 4.
Veroni, a historical brand founded in Emilia-Romagna in 1925 and present in the USA since 2016, has specialized over the years in the production of giant mortadellas, which have been featured several times in the Guinness World Records book. It still holds the record for the world’s largest mortadella ever produced: 2,680 kg (5,909 pounds) in weight and 29 inches in diameter with a circumference of 7.55 feet.
“’The bigger it is, the better it is’ is not just a motto, but a fact,” said Emanuela Bigi, Marketing Manager at Veroni Salumi. “Mortadellas with the largest diameter require a longer cooking process; this helps to enhance their flavors.”
Even today, the secret and highly guarded recipe for Veroni’s giant mortadellas is one of tradition: high quality raw materials, processed with a “know-how” handed down from generation to generation within the Veroni family. Find out more about this tradition here.
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Slicing a giant mortadella is a job for experts. For this reason, a charcuterie specialist in cutting this mortadella has arrived directly from Italy.
Veroni is present at the IDDBA Show with a booth full of 100 percent Italian-made traditional salumi products that are produced in Italy and imported into the U.S. to be sliced and packaged.
Among everyone’s favorite classics, the Italian salumi producer will also present new specialties, including the latest addition to its ready-to-go range, the Italian panini made with cured meats between pizza bread from Naples.
