Whipnotic Expands Into Hundreds More Kroger Stores

Whipnotic, the innovative whipped cream brand putting a sweet spin on a classic indulgence, celebrates Valentines Day, proudly announcing expanded distribution into more than 300 Kroger stores. On its way to creaming the competition, this major retail expansion marks a significant scale-up across 28 states for the sister-owned brand, continuing to transform a timeless category. Whipnotic’s four whipped cream flavors are already available in stores nationwide and online at Whipnotic.com. 

“Kroger shoppers are food trend setters, who love quality, superior ingredients and heightened flavor; we can’t wait to see what they whip up with Whipnotic!” said Whipnotic co-founder and President Tracy Luckow, who holds a PhD in Sensory Science and Nutrition. “A swirl of colorful whipped cream pairs perfectly with so many Kroger fan favorites throughout the store, from ice cream and cake to coffee, hot cocoa and bowls brimming with berries.”  

Whipnotic, which recently won a SATA Innovation award, is the only whipped cream brand to put a colorful swirl of flavor at your fingertips, thanks to patented technology. A simple press of the Whipnotic nozzle releases a dazzling blend of all-natural, fruit-infused color and flavor into a delicious, decadent cream for an aesthetic at-home delight right from the fridge. This mouth-watering treat is deliciously KETO-friendly, gluten-free, artificial flavor-free and has only 15 calories and 1 gram of sugar per decadent serving.  

“Consumers are reimagining the role of whipped cream in their lives with Whipnotic,” said Whipnotic co-founder and CEO Lori Gitomer. “Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average. We’re thrilled Kroger sees the potential too. We know the sky is the limit.”

Whipnotic launched last summer and has seen exponential growth, rapidly outpacing competitors, both traditional and newcomers. This expansion more than doubles Whipnotic’s retail reach, adding availability of Whipnotic Vanilla Salted Caramel and Strawberry Swirl flavors at Kroger stores throughout Atlanta, Cincinnati, Columbus, Michigan, Louisville, Mississippi, Nashville and the MidAtlantic region. Whipnotic’s bright and colorful packaging stands out on shelf and its four mouth-watering flavors (including Brownie Batter and Peach Mango) have become fast favorites with fans who keep coming back for more. 

Whipnotic adds a creamy layer to the already frothy whipped cream category, which is estimated at $1.3 billion in retail and another $1 billion in food service growing double digits in the past year according to Nielsen. Flavored whipped cream is leading that growth as consumers turn to the KETO-friendly, low carb, low sugar, sweet treats for daily delight.  

Whipnotic’s mouth-watering magic comes courtesy of a patented nozzle designed by the two sisters and co-founders Luckow and Gitomer, determined to add more flavor and fun to a beloved indulgence that has seen little innovation in nearly 100 years.  The company holds a global patent with more than 30 claims for the breakthrough packaging innovation which enables a user to control the combination of two different flavors, colors, textures, or ingredients for an elevated, on-demand experience.

Whipnotic is flipping the industry on its can, taking the dessert and beverage world by storm with its revolutionary approach to whipped cream. A simple press of Whipnotic’s innovative patented nozzle technology unfurls a swirl of all-natural fruit juices and flavor essences infused into rich whipped cream. 

Whipnotic whipped creams are Keto-friendly, gluten-free, made with real cream and all natural color and flavor and are available at more than 1,000 stores including retailers like Central Market, The Fresh Market, Citarella, Harmons, Kroger, Fairway, Market District and Balducci’s, and now online at Whipnotic.com. Whipnotic is a certified Women’s Business Enterprise.

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