Vita Coco, Lyft Team Up for New Year’s Eve
Leading coconut water brand Vita Coco is bringing convenience and recovery straight to consumers this New Year’s Eve by partnering with Lyft to offer discounts on rides home and hydrating coconut water, perfect after a night out.
Starting at midnight on Dec. 31, Lyft users who enter Vita Coco’s limited-time code (COCOMODE) on the Rewards page of the Lyft app will activate “Coconut Mode,” where all available cars on the Lyft map will transform into coconuts, while receiving $5 off their ride.
The same code can also be redeemed on Vita Coco’s online shop www.vitacoco.com for $5 off any product, including hydrating coconut water and cozy merch, while supplies last. The discount code will be available nationwide between Dec, 31 at 12 a.m. through Jan. 2 at 12 a.m. This is a first-of-its-kind partnership for Lyft, who has chosen Vita Coco as its inaugural brand for this custom Lyft experience.
To keep the morning-after hydration rolling all year long, Vita Coco’s new subscription service designed for Hangover Recovery launches on Jan, 1 and will be available to customers across the nation. Vita Coco’s Hangover Subscription enrolls customers in automatic deliveries of coconut water 10 days prior to major holidays, including St. Patrick’s Day and the Fourth of July, giving customers peace of mind knowing that recovery is as easy as a walk to the fridge.
The Hangover Subscription is available on www.vitacoco.com/hangover-subscription beginning Jan. 1 and will come with a free, custom gift with purchase based on consumers’ individual needs.
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“By partnering with Lyft and offering new, convenient ways to bring coconut water’s recovery power straight to our customers, we are showing our fans we have their backs on New Year’s Eve and beyond,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “Vita Coco fuels, hydrates, and recharges the body, and our new hangover remedy programs will bring ultimate convenience and relief right to consumers’ doors when they need a little hydrating boost.”
To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Facebook, Twitter and Instagram.
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