Vita Coco to Present World’s Biggest Coconut Experience

Coconut water brand Vita Coco will help consumers beat the heat this summer with the World’s Biggest Coconut roadside experience popping up in Dallas from July 22 through July 24. The colossal coconut pop-up will invite Texans to celebrate summer and Vita Coco’s new hydrating and refreshing Coconut Juice, which launched earlier this summer, with a new invigorating and tropical coconut experience.

Standing over three stories tall, the giant inflatable coconut will be visible throughout the neighborhood, a nod to “Everything is Bigger in Texas.” In addition to the coconut, the roadside experience will be a can’t-miss stop for Texans, featuring local food trucks, outdoor games, and the opportunity for visitors to hydrate with products from Vita Coco. The experience will highlight the brand’s first juice beverage offering, Vita Coco Coconut Juice, conveniently canned for consumers on the go.

“We know summer in Texas means two things: heat and the need for refreshing and fun summertime experiences that help you cool down. The World’s Biggest Coconut Experience offers Texans both, while introducing Vita Coco’s most tropical flavor profile yet, giving consumers the chance to enjoy all the goodness coconuts bring,” said Jane Prior, chief marketing officer at The Vita Coco Company.

“Our new Coconut Juice has a big, bold flavor, so we knew we had to celebrate the launch in a big, bold way. And what better way to do that than with the World’s Biggest Coconut in the state where everything’s bigger.”

The World’s Biggest Coconut experience in Dallas will give local friends and families a fun pit stop during their weekend plans, offering complimentary Vita Coco Coconut Juice, games, merchandise giveaways, and photo opportunities. The World’s Biggest Coconut Experience will be located in the Bishop Arts District and available to visit, free of admission, from 11 a.m. to 4 p.m. July 22-24. Guests can RSVP at events.vitacoco.com/biggestcoconut to reserve a spot and receive 10 percent off vitacoco.com.

Vita Coco Coconut Juice is available in two flavors, Original with Pulp, and Mango. A delicious blend of coconut water packed with electrolytes, nutrients, and a burst of tropical flavor, Vita Coco Coconut Juice is gluten-free and non-GMO.

It’s available for just $2.49 per 16.9 oz. can in convenience stores in select cities across the East Coast and Dallas, including select 7-Eleven stores.

Keep updated on the specialty food and beverage industries by subscribing to Gourmet News.