Dr. Praeger’s Launches Campaign for Veggie Burgers

Dr. Praeger’s Sensible Foods, a leader in the all-natural, plant-based, vegetarian, vegan, gluten free, and kosher frozen food categories for more than 25 years, is unveiling a campaign that highlights the simple, clean, and delicious ingredients consumers enjoy with veggie burgers.

In the spot, crafted by Wheelhouse Labs, the Dr. Praeger’s California Veggie Burger, one of the top selling veggie burgers at Whole Foods, is perfectly pieced together with each of its fresh components – creating a simple, yet delicious meal. As AOR, Wheelhouse Labs will be responsible for developing new brand campaigns to drive awareness and trial around Dr. Praeger’s portfolio of plant-based, whole, simple, and healthy products. Dr. Praeger’s offers a variety of great-tasting, veggie, plant-based protein burgers, appetizers, and kids’ snacks.

“We are so excited to introduce the Great Taste Simplified campaign with Wheelhouse Labs,” says Ken Krasnow, Chief Marketing Officer at Dr. Praeger’s. “What sets us apart from our competitors is how our product is crafted. We combine great taste with high quality vegetables, providing consumers with a delicious flavor that keeps them coming back for more.”

The spot is live now across major social media and digital marketing channels.

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