Trends Help Drive Market Penetration for Little Red Dot Kitchen
Consumer trends toward snacking, free-from and better-for-you foods are driving retail penetration for Little Red Dot Kitchen Bak Kwa meat snacks, inspired by a traditional grilled Singapore and Malaysian street food.
The Bak Kwa now are available in the San Francisco Bay area at Andronico’s Community Markets, Lunardi’s Markets, Draeger’s and Woodlands Market through UNFI of Providence, Rhode Island, said Little Red Dot Kitchen CEO Ching Lee. The high protein meat snacks, which are lower sodium, paleo-friendly, and free from gluten, nitrites, nitrates, antibiotics and hormones, are being carried in Michigan by Papa Joe’s Market, Randazzo Fresh Market and Holiday Market through Carmella Foods of Fraser, Michigan, Lee said.
The meat snacks also now are distributed by First Source of Toano, Virginia, and Renaissance Specialty Foods, and Little Red Dot Kitchen has added brokers Daymon Worldwide of Stamford, Connecticut, and Share Organics of Santa Rosa, California.
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Little Red Dot Kitchen’s Bak Kwa meat snacks come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed, with most ingredients having non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 1- to 3-ounce packages with a suggested retail price of $6.99 to $7.99. Cases include 12 of the 2- to 3-ounce bags and 18 of the 1-ounce bags.
Bak Kwa meat snacks are available in five flavors, including the 2016 sofi® Award winning Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Lemongrass Beef, Pork Bak Kwa, and free-range Turkey Bak Kwa. A vegan version, Eggplant Baconess Bak Kwa is available in 2-ounce bags with a suggested retail price of $4.99 to $5.99.
More information about Little Red Dot Kitchen is available by connecting online at www.facebook.com/reddotkitchen, www.instagram.com/littlereddotkithen and ,www.twitter.com/reddotkitchen or by calling 408.673.8227.
