The Forest Farmers to Launch Tree Syrups at Fancy Food Show
The Forest Farmers is launching a new line of USDA Organic New Leaf Tree Syrups™ sourced from a variety of tree species, some of which will be available at retail for the first time. Samples of the tree syrups will be available for tasting at the Summer Fancy Food Show.
With this spring’s harvest, New Leaf syrup blends of maple/birch and maple/walnut will be available for the first time at retail along with maple and birch syrups in 12.7-ounce (375 ml) bottles, said Michael Farrell, Ph.D., co-Founder and Chief Executive Officer of The Forest Farmers. Packaging for the new brand includes a retro cylindrical bottle with a narrow neck for easy pouring and a label with a white background to highlight the leaves of the trees from which the syrups are sourced, Farrell said. The New Leaf logo is a minimalist leaf designed to communicate that the syrups are a modern take on a natural resource, he said.
New Leaf tree saps and syrups are sourced from The Forest Farmers’ nearly 10,000-acres of sustainably managed forestland in upstate New York and Vermont. They are processed with advanced technology in two new state-of-the-art facilities to allow for year-round supply of maple and birch sap and syrup, Farrell said.
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“Our mission is to provide something truly unique by making the flavor profiles from a diverse range of tree species available for the first time. We created the New Leaf Tree Syrups brand to highlight the fact that our syrups are sourced from different tree species and to encourage people to turn over a new leaf in their choice of natural sweeteners. Harvesting from a diversity of tree species, rather than just focusing solely on maple, also supports a more diverse and healthier forest, which is extremely important to us,” said Farrell, a veteran of the maple industry who was director of Cornell University’s Maple Research Center in Lake Placid, New York, for 13 years prior to co-founding The Forest Farmers. He focused much of his research on the potential for collecting sap from alternative tree species and is the author of “The Sugarmakers Companion: An Integrated Guide to Producing Syrup from Maple, Birch, and Walnut Trees.”
The maple, birch, maple/birch and maple/walnut tree syrups in 12.7-ounce bottles offered to the trade have a suggested retail price of $11.99. More information is available by calling 845.566.9531, emailing tom@newleaftreesyrups.com, or visiting www.newleaftreesyrups.com.
