Torie & Howard Make Valentine’s Day Sweeter

A new Valentine’s Day multi-pack of organic Chewie Fruities® candy is being introduced in a display-ready case by Torie & Howard.

The new 8.46-ounce Chewie Fruities valentine package of assorted flavors contains 20 .42-ounce two-piece packs of individually wrapped organic candy. The candy also is kosher, vegan, and contains no artificial dyes, flavors, preservatives, genetically modified ingredients or major allergens, said Torie Burke, co-Founder and Chief Executive Officer. The multi-packs are available in a display-ready case of 12 for shelf or floor display. Suggested retail price for the valentine package is $7.99.

The packaging features Torie & Howard’s signature bold colors and playful graphics with hearts and fruit as well as call-outs that highlight flavor attributes, Burke said. Flavors include a mix of Chewie Fruities fruit chews’ sweet and sour flavors, Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine, and Meyer Lemon and Raspberry, Sour Apple, Sour Berry and Sour Cherry.
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“Organic choices and clean ingredients have become even more important to many consumers during this pandemic,” Burke said. “People crave indulgences, but they want healthier options. An online survey by the Organic Trade Association showed shoppers are remaining loyal to organic products at this time with 82 percent willing to try new products and brands and 56 percent who say the changes they are making now will last beyond the pandemic.”

Chewie Fruities candy also is available 4-ounce peg sacks with a suggested retail price of $3.99 that ship six to a case and 48 to a master case, and 2.1-ounce grab-and-go stick packs with a suggested retail price of $1.99 that ship 18 to a display case and 12 cases in a master case. Two-ounce tins of organic hard candy have a suggested retail price of $3.99 to $4.99 and are available eight per case with 12 cases to a master case. More information may be found online at www.TorieAndHoward.com or by calling 1.888.826.9554.