Tom Ruggiero Joins The Forest Farmers

The Forest Farmers has named food industry veteran Tom Ruggiero as National Sales Director for its recently launched line of USDA Organic tree saps and syrups sourced from a variety of tree species.

Ruggiero has responsibility for growing sales of the New Leaf Tree Syrups™ line with food and beverage producers looking for alternative sweeteners, chefs and foodservice for kitchen and tabletop use, and at retail, said Mike Farrell, co-Founder and Chief Executive Officer of The Forest Farmers.

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Ruggiero also has facilitated the successful launch of three new brands. Most recently, he served as director of national sales for Crown Maple and Madava Sugar Maple since 2015 and as General Manager for Galicia Food & Drink since 2014. He is a graduate of the University of Oklahoma with bachelor degrees in public administration and geology.

New Leaf USDA organic tree saps and syrups are sourced from a variety of tree species, some of which will be available commercially for the first time. Maple and birch sap and syrup are available year-round. With this spring’s harvest, syrup from beech, basswood and walnut trees will be available for the first time in limited quantities. Syrup blends of maple with birch, walnut, beech or other tree species also will be available as will maple syrups infused with forest-sourced botanicals, mushrooms, berries, and other ingredients.