Nutritional Growth Solutions to Produce, Distribute The Healthy Chef in North America
Nutritional Growth Solutions Limited, a U.S.-based health, nutrition, and wellness company, has entered into an exclusive Intellectual Property License Agreement with The Healthy Chef Pty Ltd. to exclusively produce and distribute The Healthy Chef products in the United States and Canada.
The Healthy Chef was founded in Australia in 2006 by Teresa Cutter, a nutritionist, wellness coach and celebrity chef, with the premium brand reflecting her belief that wholefood nutrition is essential for optimal health and wellbeing. The Healthy Chef products are primarily sold through their Direct-To-Consumer eCommerce platform with a loyal Australian customer base, underpinned by a rich library of product innovation, content, cookbooks, recipes, and intellectual property, including seven U.S. trademarks.
Stephen Turner, NGS CEO and managing director, commented on signing the exclusive IP License Agreement: “We are thrilled to announce our strategic partnership with The Healthy Chef in North America, marking a pivotal step-change for the company. This milestone signifies our first IP licensing agreement to partner with synergistic Australian brands poised for success in the U.S. marketplace. This enhanced, capital light model leverages our existing team expertise, infrastructure and distribution platforms in the U.S., enabling the business to scale rapidly without needing additional capital or significant increases in corporate costs.”
The exclusive IP Licence will enable NGS to maximise its USA infrastructure and significantly fast track the path to positive cashflow and profitability with increased scale. The Healthy Chef provides a cornerstone comprehensive branded business that is:
- Highly complementary to the existing NGS business and Healthy Heights brand portfolio
- Synergistic opportunities to scale with operational cost optimization
- Increased quality revenue expected to be above US$1 million in the first year of trading
- High margin and profit accretive
- Combined online and offline distribution network in the USA with cross-selling opportunities
- Capable of seamless transition and integration with current USA operational model
- No significant additional corporate costs to grow the business at scale
NGS will engage Cutter as a consultant to provide the Company with services such as brand ambassadorship, and product and recipe development under a consulting services deed.
Cutter said, “This strategic partnership with an industry leader in nutrition offers an unrivaled opportunity for The Healthy Chef brand to reach millions more consumers seeking health and wellness products. Both businesses share a common vision regarding the future of food, health and wellbeing. I look forward to partnering with NGS in North America to represent and grow this amazing brand.”
The Healthy Chef is a premium producer of wellness and health products under the brand The Healthy Chef with a loyal customer base in Australia and significant library of product innovation, content and intellectual property generated over 17 years.
The Healthy Chef premium range of functional food products are proudly made in Australia from the purest wholefood ingredients with science-based formulations to deliver maximum health impact, and are free from gluten, fillers and sugar without compromising on taste.
Nutritional Growth Solutions is a U.S.-based health, nutrition, and wellness company. NGS develops, produces and sells clinically tested nutritional supplement formula for children following 20 years of medical research into pediatric nutrition at Schneider Children’s Medical Centre, Israel’s largest pediatric hospital. The nutritional supplements market has experienced tremendous growth in recent years, but most attention has been focused on adult users and children under three years of age. The three to twelve-year-old consumers represent a larger market opportunity and NGS is highly differentiated from its competitors with clinically tested products and an expanding product portfolio to capture this market opportunity.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
