Super Natural Food Center Celebrates 43 Years in Business
By Lorrie Baumann
Joe Tittone’s Super Natural Food Center in Grand View, Missouri, celebrated its 43rd anniversary in September. “We’re one of the original health food stores in this area,” he said.
The 1,200-square-foot store in the town about 20 miles south of downtown Kansas City, Missouri, stocks primarily vitamins but also a selection of canned, refrigerated and frozen foods. Two vitamin formulas that Tittone created years ago, Super-Vite and Arth Support, draw customers to the store from 20 to 30 miles around. Other customers come because they’ve heard through word of mouth that they can depend on Tittone’s advice to help them with nutritional issues and health problems.
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Over the years, Tittone has seen drastic changes in his market, with big corporations and chain stores taking increasing market share, and in the past few years in particular, online retail also taking a share of his business. “I’ve seen different changes in customers. A lot of them are going to the big corporations, and the quality of the vitamin is not as good as you find in the independent stores,” said Tittone, who runs the store with help from his daughter Heather and his wife Kelly. “A lot of these big corporations, they have no knowledge of the body. They don’t know what they’re selling. They just put it on the shelves.”
Many Super Natural Food Center customers are folks who’ve been coming to the store for decades, depending on the Tittone family to offer them good advice. “Most people will come here because they heard that we can help them nutritionally,” Tittone said. “All we can do is take it a day at a time and count our blessings.”
