Specialty Food Association Announces Specialty Food Live!
The Specialty Food Association (SFA), the leading advocate for the $158.4 billion specialty food industry, is launching its first virtual event, Specialty Food Live!, from September 21-24, 2020. At the event, innovative, new, and best-selling products will be promoted in interactive showrooms hosted by SFA member makers. Attending buyers will have the ability to search and easily discover the exact products that they’re looking for and even be matched within the event platform to new makers they may not have known about.
“This is such an exciting time for the Specialty Food Association and the industry we serve,” said Bill Lynch, Interim President, Specialty Food Association. “We look forward to providing a best-in-class virtual event with extensive search and matching options. It’s really a lot more than an online replication of a physical trade show.”
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Specialty Food Live! is a trade-only event for qualified food buyers, SFA product-qualified maker members, and the business service provider companies that support them.
