Southern Glazer’s Appoints Finley to Sales VP

Finley, who will report to Scott Moore, senior vice president, national accounts, off premise, will be responsible for identifying macro and shopper trends and providing customer-centric recommendations to retail partners to achieve growth and deliver a best-in-class shopping experience. Finley has extensive expertise in applying data and analytics to create customer-first strategies that drive profitable growth.

“The team is excited to elevate our focus on customer planning and execution through data, insights and technology,” said Moore. “I’m looking forward to welcoming Cassie to our team as the expert in this space. She brings an abundance of knowledge and experience from her two impressive decades in the industry.”

Finley’s 21-year career in the retail industry began in 2002 with Walmart, where she spent the following 15 years in various leadership roles of increasing scope and responsibility within merchandising and operations. In 2017, she stepped into the role of senior category merchant – adult beverage at Whole Foods Market, where she led category management for wine and spirits, and was the architect for the joint-business-planning process with key suppliers and distributor partners.

Most recently, Finley served as director of merchandising for Kroger Co., where she acted as a champion for change within the fresh-forward initiative and direct store delivery governance, and utilized best-in-class customer data to develop personalized strategies and offers for customers. Finley was nominated for Progressive Grocer’s Top Women in Grocery in 2019, 2020 and 2022, in addition to Progressive Grocer’s NextGen award in 2021.

“Our vision to be the indispensable, trusted partner for our retail customers is a three-pronged approach,” said Chris Williams, executive vice president, national accounts. “Fortifying our B2B execution metrics, as well as delivering world-class insights and joint business planning is certain to deliver transformational growth for our customers and supplier partners. Cassie’s expertise supported by Scott Moore’s three decades of experience and leadership are a winning combination.”

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2022, Southern Glazer’s was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer’s was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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