Southeastern Grocers Inc., parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is celebrating its wins both for its customers and the community. Over the course of the year, the grocer has refreshed more than 70% of its total store footprint, added value and savings through new products and offerings and donated more than $5.5 million back into the community.
“As we conclude 2021 and look back at all we have accomplished as a community and company, I am simply amazed,” said Anthony Hucker, president and CEO. “Strength, generosity and kindness played a steadfast role throughout the year as we worked together to improve our stores, vaccinate our communities against COVID-19, provide nourishment to neighbors in need and lend a helping hand to one another during trying times. The accomplishments of this year have set a clear path for 2022, and I look forward to continuing to work together with our associates, partners and customers to enhance our communities for many years to come.”
Throughout the year, Southeastern Grocers has completed 78 overall store improvements including the remodel of 54 stores throughout its five-state footprint to offer improved shopping experiences. SEG has also added 19 liquor stores to its portfolio, opened two Winn-Dixie stores in Florida, expanded its growing Hispanic grocery store Fresco y Más with two new locations and launched a stand-alone liquor store concept, WDs.
SEG elevated its award-winning private label products with more than 400 new items and offered customers a “try it, love it, or your money back guarantee” to offer more value and savings to customers. Southeastern Grocers products brought home more than 80 top awards this year, including recognition from Private Label Manufacturing Association, Store Brands Editors’ Picks, USA Wine Ratings and World Dairy Awards. The grocer also enhanced its top-ranked loyalty program to offer “rewards Boosters” and additional Mystery Bonus points multipliers.
SEG, together with the SEG Gives Foundation and generous customers, donated more than $700,000 back into the community to help alleviate food insecurity and donated more than $815,000 to aid and support disaster relief efforts. The grocer partnered with thousands of local organizations throughout the Southeast and donated $1.5 million to Folds of Honor, providing 300 educational scholarships to the legacies of fallen and disabled service members.
In its second year, the grocer’s Romay Davis Belonging, Inclusion and Diversity Grant program provided 24 nonprofit organizations with $285,000 to help address racial disparities in education, health care and food insecurity. SEG also donated an additional $2.2 million to support various military, health and local community initiatives, including support for the USO, American Heart Association, American Cancer Society Making Strides Against Breast Cancer, children’s hospitals and more.
Southeastern Grocerswas certified as a 2021 Great Place to Work for a second year and was the only grocer featured in Newsweek’s Most Loved Workplaces list for 2021, ranking at 48 among the top 100 companies recognized for employee happiness and satisfaction at work.
The grocer participated in four Pride festivals throughout its home state of Florida and was recognized by the National Diversity Council as a top employer for Latino leaders in response to its extraordinary commitment to Latinos in the workplace. SEG is also a member of the National LGBT Chamber of Commerce, a supporter of the National Diversity Council CEO Antiracism Pledge and a supporter of LGBTQ Workplace Equality as a Corporate Equality Index participant.
In 2022, SEG plans to expand e-commerce capabilities and remodel of more than 50 stores.
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