Smartwater Names Zendaya as Brand Ambassador
As Smartwater’s global brand ambassador, acclaimed actor and performer Zendaya will appear in a series of new creative from the brand and support community water programs that will directly affect thousands of women.
Created in partnership with VMLY&R and WPP/OpenX, the campaign creative began rolling out in the United States from June 21 across television, audio, social and streaming channels, with global markets to follow. The campaign celebrates those who keep it smart, whatever the choice, and aren’t afraid to free themselves from the restraints of convention.
Zendaya will work with Smartwater to support community water quality and access improvements in various cities around the world, starting with Zendaya’s hometown of Oakland, Calif., by partnering with the Global Water Challenge – a coalition of leading organizations collaborating to achieve universal access to clean drinking water. In the United Stttes alone, 2.2 million people have no water at home and 44 million Americans are served by water systems that don’t function optimally.
The brand, GWC and Zendaya are launching the Smart Solutions: Global Water Challenge, which will invite local organizations to apply for grant funding to GWC’s women for water action platform that uplifts women and their communities through the power of clean water access. These efforts build on more than a decade of investments in clean water access around the world from The Coca-Cola Company, which have reached more than 18.5 million people since 2010. GWC’s work has proven that with access to clean water, people, especially women and girls, are healthier, safer, educated and employed.
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