Single-serve wine Copa Di Vino from Splash Beverage Group will be the exclusive wine available at the University of Alabama’s Athletics Department events, which includes NCAA football games in Bryant Denny Stadium.
Through this agreement, Copa Di Vino will also be included in various broadcast and digital advertising conducted by the athletic department.
Copa Di Vino is the leading producer of premium wine by the glass in the United States. Famously launched with multiple appearances on the hit television series, “Shark Tank,” the brand is now widely recognized for premium wines without the need for bottles, corkscrews or glass.
“This is a very exciting and unique opportunity for Copa Di Vino to not only see increased sales as we continue our execution in large venues, but to benefit from an association with one of the more widely recognized “brands” in the U.S.,” said Robert Nistico, Splash Beverage Group’s chairman and CEO.
“The University of Alabama Crimson Tide has the largest fan base in the SEC. Alabama football has appeared in 9 national championship games since 2009, and U of A Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryan Denny Stadium.
Single-serve wine Copa di Vino, through this agreement, will be allowed to use the Athletics Departments logos and we’d note that Alabama is the #1 selling brand in college athletics. U of A fans will see Copa signage throughout the venues. We’re thrilled with the exposure that Copa will receive.”
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