#GNatSSE #SSE18 Simple Mills Debuts ‘Clean’ Soft-Baked Cookies
Advancing its status as a leader of the clean food movement with the market’s No. 1 fastest-growing natural baking mixes and crackers, Simple Mills is introducing the market’s first soft-baked cookies to deliver the taste and texture of a traditional wheat-based cookie in a clean formulation that is free of gluten, grain, soy, corn, dairy, GMOs and artificial ingredients.
The Simple Mills Soft-Baked Cookie lineup includes Chocolate Chip, Snickerdoodle, Peanut Butter and Dark Chocolate Toasted Coconut varieties – all made without using high levels of sugar and gums and/or emulsifiers typically required to create a clean soft-baked cookie. Each SKU uses an almond flour base, is smartly sweetened with honey and coconut sugar, and is formulated with a handful of other whole-food ingredients.
All varieties contain up to 20 percent less sugar content than other soft-baked brands (5-6 grams of sugar per serving compared to as much as 13 in competing soft-baked products). They are also paleo-friendly and contain none of the dextrose, potato starch, xanthan gum, soy lecithin, sodium bicarbonate or ammonium bicarbonate that are common even in “natural” cookies.
It’s the latest addition to a Simple Mills portfolio that also includes eight baking mixes, six almond flour cracker flavors, four sprouted seed cracker varieties, four crunchy cookies and two frostings – all created with the same clean-food principles.
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In addition, company founder and Chief Executive Officer Katlin Smith has been recognized in the Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer Top Woman in Grocery competitions.
The company’s goal: to provide simple, wholesome, convenient foods that taste great; eliminate processed, artificial, GMO, high-carbohydrate, nutrition-empty ingredients; and both support and encourage healthy eating habits. It’s that Simple.
For more information, go to www.simplemills.com.
