Seroogy’s Chocolates Celebrates 125th Anniversary
Seroogy’s Chocolates, headquartered in De Pere, Wis., is celebrating its 125th anniversary throughout 2024, including a special event from noon until 3 p.m., Saturday, Sept. 28, with prizes, drawings, discounts, free samples and more.
Third generation owners brothers Jim and Joe Seroogy are the grandsons and great nephews of Joe, Jim and Sol Seroogy, who founded the company in 1899.
The original owners operated a sandwich shop in the Green Bay area in the late 1890s. One of the brothers made a batch of fudge one day and offered pieces to their lunch customers. Within a short time, the fudge and other chocolates outsold the sandwiches and the business transitioned into a candy store.
A former grocery store at 144 N. Wisconsin St., De Pere, became the home for the company’s retail store, production and shipping departments in 1992. Expanding sales led to the opening of a second retail store at 784 Willard Dr., Ashwaubenon, near the Green Bay Packer’s football stadium, in 2008. Customers can also make purchases directly from the company’s website, www.seroogys.com.
With a Wisconsin manufacturer’s license, Seroogy’s chocolatiers make more than 300 varieties of chocolate candies in various sizes, novelty chocolates for every season and caramel corn. Popular chocolates are Chocolate Meltaways, Pecan and Cashew Snappers (layered nuts, caramel and chocolate), English Toffee and Caramels.
In addition, Seroogy’s has offered a fundraising program to nonprofit community organizations throughout Wisconsin and beyond for more than 50 years.
The stores are a convenient one stop shop for gifts, special occasions, holidays and entertaining. Along with their homemade chocolates, they sell coffee and tea, nuts and snacks, seasonal candy, gourmet condiments, home décor, Green Bay Packer’s merchandise and greeting cards. Seroogy’s designers also create custom gifts on request for an individual or an entire list of clients and employees for a business.
Daniel Jauquet is the company’s general manager. Robert Foster is the retail manager at both sites. The stores are open every day except major holidays.
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