Savannah Bee Company Adds to Management Team

Savannah Bee Company has added two key members to their management team last month. As part of Savannah Bee’s growing hive, Melanie DeFilippis as the Marketing Manager and Adam Sigel will join as the Vice President of Sales. They will help build both the retail and web business while solidifying Savannah Bee’s presence as a luxury brand in the specialty gift and upscale grocery markets to the wholesale trade.

Additionally, Savannah Bee Company’s retail division has promoted Amanda Dunn to the role of National Retail Director. She was the manager of the St. Simons location and will now be leading the charge for all locations including Disneyworld, Gatlinburg, Myrtle Beach, Charleston, Sedona, Boulder, and (just opened) Greenville, South Carolina.

DeFilippis brings years of experience planning and executing marketing strategies for organizations and products. She ran a Savannah-based firm, WOM Communications, and has been presenting to Savannah Bee Company for several years. Her skills are a perfect match for the goals of Savannah Bee as it continues its path as a true lifestyle brand.

Sigel will use his experience as the Vice President of the luxury brands Mariposa and VIETRI to help Savannah Bee grow its presence with upscale gift, gourmet food and tabletop stores across North America. He also was the director of sales at Graphic Image New York and their GiGi New York division. Recently, Sigel worked with SaaS ecommerce platform Bridge, helping brands and retailers expand their digital presence.

All employees at Savannah Bee support the company’s mission to save the bees through specialty honey, raw honeycomb, body care, and wellness items. Rooted in Georgia, Savannah Bee is widely known not only for its products, but its work to educate consumers about the importance of beekeeping and restore honeybee populations worldwide.

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As 2020 was a challenging year for both consumer and honeybee populations, Savannah Bee’s strong foundation, booming e-commerce platform, and experiential storefronts have positioned the company for continued growth. The new managers allow Savannah Bee to expand its position as the first genuine upmarket brand in the specialty honey category.

“We are always looking to grow our team and if we add someone new then we take our time to find the best there is,” said Founder Ted Dennard. “We found that excellence in Adam Sigel who has replaced me as our head of sales. I expect great things for the company and Adam is going to lead the charge in our growth to expand our growth and our mission.”

“And we also found our amazing new Marketing Manager in Melanie DeFilippis, and she has already begun evolving our messaging to be more about what we do and who we are with less focus on the great products we sell,” he added. “We have so many great stories and experiences that are happening every day and Melanie is someone that gets it and has the experience to get that message across to our family of customers.”