Splash Expands SALT Tequila in New York State

Splash Beverage Group, Inc. , a portfolio company of leading beverage brands, has reached agreements with three distributors who will give SALT Tequila wide coverage in the majority of the counties in New York state, not including New York City, Try-It Distributing, A. L. George Distributing and Saratoga Eagle Sales & Service.

Try-It Distributing, founded in 1928, is a family-owned distributor located in Lancaster, N.Y., servicing Erie and Niagara Counties from a state-of-the-art, 150,000 square foot facility. A.L. George Distributing, headquartered in Binghamton,  is the fastest growing central New York distributor covering 12 counties from the Pennsylvania border to Lake Ontario along the I-81 corridor.  Saratoga Eagle Sales & Service, located in Saratoga Springs is a family owned, full-service beverage distributor servicing 8 counties.

“These agreements are the foundation of a major push for SALT Tequila in the state of New York,” said Robert Nistico, Splash Beverage Group’s chairman and CEO.  “All three distributors are in the Anheuser Busch network of distributors, which present a powerful distribution presence.

“They will provide SALT Tequila coverage in most New York state counties. Tequila continues to have a very large percentage of the overall growth in spirits, which we believe can provide strong tailwinds for SALT Tequila as it continues to expand its geographic footprint.”

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