Salad Chain Moves into Specialty Grocery
Sweetgreen, the fast-casual salad restaurant chain started by three Georgetown University students more than 10 years ago, has made a return to its very first location in Washington D.C. with the opening of The Tavern, a grocery with an emphasis on all things healthy and local.
The new market, which is the first-of-its-kind from Sweetgreen, aims to transform the way consumers experience the brand by bringing people one step closer to the locally-sourced ingredients they usually only see mixed up in their salad bowls, plus so much more. The Tavern features high-quality groceries and goods from more than 30 local makers and farmers, including Sfoglini, Sipp City, Sir Kensingtons, Soom, South Block, South Mountain Creamery and The Common Market, and while not all products are hyper-local to the D.C.-area (i.e. Sir Kensingtons condiments is from New York), everything stocked on the shelves was carefully chosen to celebrate purveyors who are making great products, quality products.
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Aligning with the brand’s core values of transparency and responsible supply chain, Sweetgreen sources from partners and growers the grocers know and trust, letting their yield and the seasons dictate what’s sold. Labels next to products boast where the goods come from, and which farms produce are sourced from.
