B Lab Certifies Saffron Road Foods as B Corp Company

B Lab has certified Saffron Road Foods as a B Corp company. Founder and CEO Adnan Durrani announced the news on his LinkedIn page.

“We have an exciting news blast to break in the new year: WE’RE OFFICIALLY B CORP™ CERTIFIED by B Lab!” he wrote. “Having devoted my career for 30 years to socially conscious, mission-based enterprises, Saffron Road Foods being awarded this publicly recognized seal and certification was quite uplifting for me personally and our entire team professionally.

“Indeed, after over a year of grueling third-party audits of our employment & company practices, our Better For You and clean label foods, our mission of ethical consumerism & sustainable agricultural practices, and our good works & community service, our AWESOME team delivered on our promise of a Journey To Better,” Durrani wrote.

“At Saffron Road, our genetic code has always been mission-driven, on a compassionate and inclusive Journey to Better: better for livestock, better for farmers, better for your health, better for our communities, and better for humanity. B Corps are for-profit companies codified as ‘Public Benefit Corporations,’ so this becomes embedded in our corporate DNA as businesses globally that are committed to the triple bottom line. Saffron Road’s purpose is beyond just one-dimensional profits, meeting the highest levels of standards for social & environmental performance, accountability in terms of profit & purpose, as well as transparency regarding all things such as sourcing, ingredients, and labor.

“It means so much to us at Saffron Road because it recognizes our long-time commitment as a Socially Responsible brand. We now join the ranks of peer B Corp mission-driven brands like Jeni’s Splendid Ice Creams, Patagonia, EILEEN FISHER, INC., TOMS, Clif Bar & Company, Stonyfield, Danone North America, Ben & Jerry’s, Once Upon a Farm, Seventh Generation, Thrive Market, as well as media giant Bloomberg. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, lower environmental impact, sustainable agriculture, stronger communities, and the creation of more high-quality jobs with dignity and purpose.”