Retail Brands Institute Becomes Velocity Institute
Retail Brands Institute, which works to transform private label into a retail brand-centric and consumer-focused industry, has changed its name to Velocity Institute.
“You probably know that the Retail Brands Institute has used the tag line “Be Bold” to help drive the industry to push its envelope,” Christopher Durham, president of Velocity and co-founder of the Vertex Awards, wrote in an announcement.
“As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team started to ask, ‘Have we been bold enough?” The name Retail Brands Institute was an important step forward, signaling the importance of Brand, but it was not the final step,” he said.
“So today RBI is pushing its own envelope with a name change that will leverage the brand equity of our signature Velocity conference. RBI is changing its name to The Velocity Institute as we move forward on the ambitious journey begun late last year — when we launched a global professional member organization to advance retailers and their brands across all categories and channels.”
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The Velocity name will serve as the anchor for a wide range of strategies and plans for 2022 and beyond, Durham said, including in-person and virtual events, research, education, community-building, awards and daily news updates about the industry.
The Velocity Conference + Innovation Expo is set for May 16-18 at the Charlotte Convention Center in Charlotte, N.C. It will be the first in-person event for the Retail Brands industry since the beginning of the COVID-19 pandemic more than two years ago.
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