Poll: Cultured Butter a Holiday Must-Have

With more Americans cooking and entertaining for the holidays, at-home chefs are upping the game and insisting on only using the best ingredients, such as cultured butter, for revered traditions and new recipes.

In a recent Harris Poll study, commissioned by Vermont Creamery and conducted online among more than 2,000 U.S. adults, nearly half of Americans (49 percent) are likely to use cultured butter – which has a richer flavor – over traditional butter when making holiday dishes this year, jumping to 65 percent among Americans ages 35-44. Nine in 10 Americans (86 percent) say it is important to use high quality ingredients when cooking or baking holiday dishes this year, with 1 in 4 (25 percent) saying it is absolutely essential.

“Throughout the past two years, consumers not only learned to cook new dishes for the first time, but also learned to love time in their kitchens, turning it into passion,” said Adeline Druart, president of Vermont Creamery. “Right now, we are seeing a continuation of the home chef trend with a different focus.

“People are making ingredient-forward dishes, having learned how to distinguish the difference that higher quality, premium ingredients make, growing demand for products such as cultured butter, and upscale food. They are increasingly unwilling to sacrifice taste for the dishes they work so hard to prepare.”
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Culturing food is a practice that dates back to the dawn of human existence yet is gaining newfound recognition in recent years. This form of fermentation creates a desirable complexity of flavor that is increasingly appreciated as part of our country’s evolving palate.

A pioneer of artisan cheeses and Certified B Corporation since 2014, Vermont Creamery’s broad dairy portfolio starts with its established network of family farm partnerships. Committed to investing in its surrounding communities and supporting local economies, the brand also advocates for progressive family-friendly benefits.

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