PLMA Week Provides Opportunities to Explore Private Label Potential
Coming up during the first week of February, the Private Label Manufacturing Association will be presenting a virtual version of its annual PLMA Private Label Trade Show that will give grocers the opportunity to find products that are available for a grocer’s private label line as well as manufacturers who may be able to help a grocer turn a proprietary product into the beginning of a private label line. A few grocers, like New Seasons Market in the Pacific Northwest and Chicago’s Southport Grocery & Cafe have been successful in developing private label programs that drive business for their stores and help distinguish them from the competition.
If you’re thinking about whether that might be an option for you, there are several things to consider, including whether you’re going to make the products in-house or contract that to a manufacturer, said Peggy Davies, President of the Private Label Manufacturers Association. Key to that decision will be whether you’re going to be able to offer the manufacturer sufficient volume to be worthwhile. “The manufacturer will want to make sure that the volume they’re doing is going to be economical from the time they turn on the machines,” she said. That, in turn, will depend on whether you want to keep your recipe as proprietary to your store or if the manufacturer may be able to offer that product to others, which could produce demand that would drive economies of scale, she added.
A first step to guide your thinking might be with a visit to PLMA’s new Private Label Week, a virtual trade show coming up the first week of February. The week is divided into mini-shows, each with a couple of days to feature particular product categories. Home and household products will be exhibited February 1 and 2; beverages and center store foods will be exhibited February 2 and 3; and health and beauty and OTC pharmaceuticals will be featured on February 3 and 4. Fresh, frozen and refrigerated products will be exhibited February 4 and 5, and February 5 is also designated as a special show day.
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The virtual platform that’s being used is unique to PLMA, which began developing it a few years ago. Fortunately, it was nearly ready to be deployed when the pandemic forced the suspension of live trade shows, so the organization was able to make some rapid adjustments to adapt it for an unexpected reality, Davies said.
Registration for the event is now open and additional information, including an informative short video, is also offered on the association’s website for the event.
