Williams Sonoma Celebrates 25th Anniversary of Peppermint Bark
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, has released the 25th Anniversary of The Original Peppermint Bark. After 20 rounds of recipe testing, in 1998, Williams Sonoma founder Chuck Williams and the Williams Sonoma Test Kitchen team developed the signature recipe for The Original Peppermint Bark that sparked a food trend that is celebrated by chocolate enthusiasts around the world during the holiday season.
The signature recipe for Williams Sonoma’s iconic Peppermint Bark combines a custom blend of light and dark Guittard chocolate layered with triple-distilled peppermint oil, to create a seasonal confection that is often replicated, but never matched in quality or flavor to the Williams Sonoma standard.
Those who eagerly await the annual arrival of the candy contribute to the consumption of over one million pounds of Guittard chocolate and 65,000 pounds of peppermint candy pieces. From start to finish, each batch of Williams Sonoma Peppermint Bark takes more than 24 hours to make, and it takes Williams Sonoma’s chocolatiers over 12 weeks to produce enough Peppermint Bark to satiate the demand from customers.
The popularity of Peppermint Bark has prompted Williams Sonoma to also carry 35 different flavored products this year ranging from pretzels and cookies to an Espresso Martini Mix.
To celebrate the 25th anniversary , Williams Sonoma, together with Visa, has launched “A Chance To Win With Every Tin” campaign. There are over 1,500 gift cards hidden inside select tins with one tin containing a grand prize of a $1,000 Williams Sonoma gift card.
“We are proud to be the originators of the Peppermint Bark trend having developed a flavor profile that has become as synonymous with the holidays as pumpkin spice is to Fall,” said Williams Sonoma President Felix Carbullido. “For 25 years, our customers have celebrated the start of the holiday season with our signature Peppermint Bark, and we are excited to offer a commemorative tin this year in recognition of this anniversary.”
The complete collection is now available at all Williams Sonoma stores and on the Williams Sonoma website.
For more information on the collection, please visit:
www.williams-sonoma.com/peppermintbark.
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