Peapod.com Expands Meal Kit Offerings; Partners with Trusted Brands from ConAgra Foods and Campbell Soup Company
Peapod.com is now offering three new meal kits made in partnership with trusted food manufacturers, ConAgra Foods, Inc. and Campbell Soup Company. Rolling out initially in select Peapod markets, the new kits each contain pre-measured, pre-cut and pre-washed ingredients and meet the growing need of families for mealtime solutions delivered straight to their doors. The new recipes include Buffalo Quinoa Chicken Skillet by Ro-Tel® and One Pan Chicken Curry by Campbell’s® available in Chicago, Indianapolis, Milwaukee and New York, and Zucchini Noodles with Fresh Veggie Primavera by Hunts® available in Chicago, Indianapolis and Milwaukee.
Now offering more than 15 make-at-home meal kit solutions, Peapod first launched kits featuring its own brands and in collaboration with Barilla Pasta in late 2014. “Customer response to the first kits we’ve introduced has been phenomenal,” said Tony Stallone, Vice President of Merchandising for Peapod. “For more than 27 years Peapod has been about helping solve mealtime for families. This is the perfect extension of our expertise in food delivery, made even more exciting by our ability to work with some of the best food brands in the world to bring it to life.”
In addition to delivering traditional grocery store needs – everything from bread, butter and milk to laundry detergent – Peapod’s meal kits present a great option for busy families. All Peapod meal kits include easy recipes to cook at home and feature all the pre-measured, pre-cut, and pre-washed ingredients. Offered at reasonable prices – many are less than $5 per serving – the kits may be ordered as often or little as desired, no subscription required, and the sizes are family-friendly with four to six servings. Peapod refreshes the kit selection throughout the year to reflect seasonal eating habits and incorporate fresh produce.
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“While the desire by families to put quality meals on the table hasn’t changed over the years, the way they do it has changed dramatically in the past several years. While shoppers are accustomed to seeing our products on their grocery shelf, we’re excited to put a new spin on their favorite brands and deliver them straight to their door in time for dinner by working with Peapod,” said Cheryl Bersin, Emerging Technologies and eCommerce Manager of ConAgra Foods.
“We know people’s lives are busier than ever and getting a simple and delicious meal on the table isn’t always easy. We are excited about our partnership with Peapod and pleased to offer meal kits for all families. With recognizable ingredients, these dishes are simple to make and are sure to be a crowd pleaser,” said Scott Iovine, Director of E-Commerce at Campbell Soup Company.
