Gourmet News

Kit NA Brewing Launches Starter Pack for Dry January

Published December 29, 2023

Kit NA Brewing, a non-alcoholic beer company celebrating inclusivity and connection, is working this season to assist resolutioners and Dry January participants to get their proverbial “K*t” together. Now through January, with a unique and inspirational Dry January experience that breaks away from the traditional, Kit NA Brewing redefines Dry January and makes it a month of holistic well being, fun, and charity with a limited edition “Kit,” available at kitna.beer.

While many embark on Dry January to detox and rejuvenate, Kit NA Brewing is taking it up a notch with a special package that’s bound to get everyone excited. Dubbed the “K*t”, this exclusive Dry January offer is available to consumers who donate through the brand’s website throughout the month of January and while supplies last. All proceeds will go to Kit NA’s mental health organization partner, Sound Mind Live, fostering awareness, conversation and community around mental health through the power of music.

“While Get Your K*T Together is all about being yourself, Kit NA Brewing is also committed to educating the masses about the non-alcoholic fun to be had,” said Will Fisher, co-founder of Kit NA Brewing. “Throughout December and January, we’ll have Kits that help make the Dry January experience one to celebrate and remember, all the while giving back to an important cause and raising awareness for mental health.”

Get Your “K*t” Together is not just a slogan; it’s a movement. Kit NA Brewing encourages everyone, whether you’re a seasoned Dry January participant or new to the concept, to join this revolution of self-improvement and make a difference. Enjoy great non-alcoholic beer, inspire yourself with motivational messages, and support a worthy cause. Get Your K*t Together with Kit NA Brewing this Dry January! For more information, please visit https://www.kitna.beer/.

Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Fisher, is a non-alcoholic brewery that enables consumers to have a beer that is true to them. Their dedication to creating exceptional NA beer has earned them worldwide recognition and numerous awards. Kit NA Brewing’s mission is to provide high-quality craft beer without the buzz, allowing individuals to enjoy a true craft beer experience without compromise.

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Keke Palmer Promotes HelloFresh Convenience, Nutrition

Published December 28, 2023

HelloFresh, the world’s leading meal kit company, announced a partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year.

“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Palmer.

Keke stars in a series of HelloFresh ads in which she reminds viewers that eating well doesn’t mean sacrificing delicious flavor when cooking with HelloFresh. For each spot, Keke pops up in unexpected places to swap a bland chicken dish or lackluster takeout order with a tasty HelloFresh dish. Consumers can see the campaign across TV, radio, streaming video, social media, OOH and more.

“We’re thrilled to partner with Keke for this new campaign. Her hilarious charm and spontaneity really shines through as she reminds consumers that eating well can be an easy, exciting and enjoyable experience with HelloFresh,” said Marcus von Franck, chief marketing officer at HelloFresh North America. “As we all look to embrace healthier habits in the New Year, our customers can count on HelloFresh to provide them with delicious and guilt-free recipes.”

As the world’s leading meal kit company, HelloFresh makes eating well fun. By delivering fresh ingredients and easy-to-follow recipes right to your doorstep, HelloFresh takes the stress out of healthier eating habits and makes meal planning and cooking an enjoyable experience. HelloFresh offers more than 40 weekly recipes and 100+ seasonal and convenience items so all of mealtime needs are covered–from breakfast and appetizers to dinner and desserts.

For more information, visit www.hellofresh.com.

HelloFresh is the world’s leading meal-kit company. Founded in Berlin in November 2011, the company operates across 18 international markets. In 2022, HelloFresh furthered its mission to “change the way people eat forever” by delivering more than 490 million meals to customers across the United States. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America in 2021 and 2022 by Newsweek. HelloFresh has offices in New York, Chicago and Boulder.

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Metz to Head Southern Glazer’s Central Region

Published December 28, 2023

Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of beverage alcohol, has appointed Matthew Metz to the position of president, Central Region, effective February.

In this role, Metz will report to John Wittig, Southern Glazer’s chief commercial officer, and will be responsible for leading all business activities in Arkansas, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Tennessee and Texas markets.

“Over the years, Matt’s exceptional leadership skills and deep industry knowledge have brought tremendous value to Southern Glazer’s,” said Wittig. “In addition to his expertise and extensive skill set, Matt is dedicated to fostering an inclusive workplace culture and leaves a positive mark on everyone he works with. He is the perfect fit for this role and we’re looking forward to seeing the success and continued growth he brings to the Central Region.”

Metz began his 31-year career in the beverage alcohol industry in 1992 as a sales representative at Jim Beam in Michigan. He spent the next two decades at Jim Beam Brand Company, now Beam Suntory, in a variety of sales and strategy roles of increasing responsibility, with his last position being general sales manager of the American Region and Mexico. Metz joined Glazer’s in 2013 as senior vice president, sales & marketing for Texas. In his most recent role, he served as executive vice president, general manager, Texas.

Metz’s successor in Texas will be announced before February.

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned company has operations in 44 U.S. states, the District of Columbia and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly.

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