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DoorDash Reaches Beyond Snack Foods in Super Bowl Ad, Sweepstakes

DoorDash unveiled its plans to engage fans on Sunday, Feb. 11, with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football’s biggest event, DoorDash will DoorDash stuff from all the commercials – awarding one lucky winner with items advertised throughout the duration of the game. From cars to snack foods to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash’s Big Game commercial for a chance to obtain it all.

Head to doordash-all-the-ads.com, to see the growing list of prizes as DoorDash “ads them to the cart.” The grand prize winner can expect to see cars, gifts and goodies from multiple beloved brands airing ads during the Big Game like Doritos Dinamita, Dove, Kia, MTN DEW Baja Blast, M&M’S, OREO Cookies, Popeyes, REESE’s Peanut Butter Cups, Starry, and many, many, many, many more!

“DoorDash was founded 10 years ago with a simple mission: grow and empower local economies. What started out as connecting consumers with their favorite local restaurants has transformed into a multi-category marketplace where you can get pretty much anything from your local neighborhood delivered – from food, to flowers, alcohol, retail items, and more – straight to your door,” said Kofi Amoo-Gottfried, CMO, DoorDash. “We believe there’s no better way to showcase what’s possible with DoorDash than literally delivering all the Big Game ads to one lucky winner.”

With its wide selection of retail partners, consumers can find nearly 2 million products on the DoorDash app – from clothing and makeup to household essentials. Now, more than 99 percent of DoorDash’s monthly consumers in the United States have access to a non-restaurant retailer on the DoorDash marketplace app.

Here’s how to enter:

  1. Bookmark www.doordash-all-the-ads.com and tune in to the game on Feb. 11.

  2. Watch the DoorDash commercial to crack the code and enter it at www.doordash-all-the-ads.com.

  3. Hold your breath, press “submit now” and keep your fingers crossed.

The announcement marks DoorDash’s third time advertising in the Big Game and quickly follows the launch of its new brand platform, ‘Your Door to More.’ By showcasing how DoorDash provides convenient access to restaurants, grocery and retail stores, pet and beauty supplies and more, the new platform underscores DoorDash’s mission to grow and empower local economies and make the best of every neighborhood available to consumers on-demand.

The :30 Big Game spot was created in partnership with Wieden+Kennedy Portland and Emmy-nominated director Mike Diva, best known for his video shorts on SNL. Laurence Fishburne’s iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than a dozen brands, 24/7 social engagement, teasers and DoorDash’s first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report on the entire experience every step of the way. For more information, head to www.doordash-all-the-ads.com.

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Café Bastille to Open First Miami Beach Location This Month

Café Bastille (Photo: Café Bastille)

Café Bastille, South Florida’s cherished all-day French café, is poised to open its first Miami Beach location on Tuesday, Feb. 20. Located just a stone’s throw away from the beach on Washington Avenue, the restaurant occupies an intimate yet stylish 1,300 square-foot space, exuding contemporary elegance from the moment guests step through the door with an Parisian-inspired all-day brunch menu and next door bakery. 

Inside Miami Beach’s newest gem is a cozy and modern 30-seat dining room, furnished in Café Bastille’s signature style, featuring gold and white accents throughout, Parisian-style wooden chairs, and a serene sage and basil color palette, imbuing the space with a timeless charm and inviting ambiance. The allure extends outdoors to a bustling 20-seat patio, offering prime people-watching views in a relaxed setting.

Echoing the success of its downtown counterpart, the restaurant also features an adjacent bakery and juicery which offers a delectable ensemble of freshly baked goods, pastries and drinks for guests on the go as well as special french baguette sandwiches, done the “french style”,  made with turkey, brie cheese, and apple, apple, steak and cheese and the very classic ham and cheese. The menu boasts irresistible tartines such as the Breakfast Tartine, served on brioche bread with a fried egg, turkey bacon, avocado, tomato, arugula and spicy mayo; freshly-made baguette sandwiches such as the Steak & Cheese, featuring a shaved beef filet, arugula, tomato, pickled onions and cheese spread served on a buttered baguette; and a plethora of pastries like the Dulce de Leche Cruffin, and Nutella Croissant. 

Set to redefine the brunch experience in South Beach, the menu is carefully curated with fresh, locally sourced ingredients and each dish is meticulously crafted from scratch. In addition to Cafe Bastille fan-favorites, the restaurant is rolling out a handful of exciting new menu items that cater to diverse tastes, featuring ample portion sizes, delightful light bites, savory homemade specialities, healthy and vegan options as well as a selection of freshly baked crispy pastries.  

Stuffed Nutella French Toast (Photo: Café Bastille)

Guests can start the culinary journey with a tempting assortment of pancakes and French toasts, with  two newly-launched dishes: the Cinnamon Roll Pancakes, featuring a cream-cheese glaze topped with sugar cookie crumble and butter whipped cream, and the first and only gluten-free Oats & Berries Pancakes topped with with vanilla-honey Greek yogurt, shaved dark chocolate and candied walnuts.  Other sweet and flavor-packed options include the Sweet Start menu, with dishes such as the Crêpe Express made complete with strawberries, banana, nutella and butter whipped cream; Crispy French Toast Bites, topped with fresh berries and butter whipped cream; Dave’s Croissant Pudding, with chocolate, nuts and berries; and the Red Velvet Pancakes, one of Café’s Bastille’s best sellers as well as the Stuffed Nutella French Toast. 

The globally inspired Eggs & Co. section introduces international flavors, such as the Breakfast Croissant made with organic cheddar eggs, bacon jam, tomato confit, spinach, avocado and spicy mayo; Frank’s Famous Hash made with fingerling potatoes and beef filet; Bae’s Shakshuka, made with three organic eggs on a jerusalem bagel; and Turkish Eggs with roasted garlic yogurt, organic poached eggs, kalamata olives, heirloom grape tomatoes, feta, mint, cucumbers, and smoked chili oil on a Jerusalem bagel. 

An an assortment of egg benedicts are also available, all served on top of a croissant with  a side of crispy breakfast potatoes, such as the Florentine, a delectable fusion of two organic poached eggs, hollandaise sauce and sauteed spinach; Roasted Turkey, with brie cheese, tomato, and avocado; Country Ham, with bacon; the Smoked Salmon, topped with avocado and crispy fried capers; and the Florentine, a vegetarian alternative served with sauteed spinach. 

Guests stopping by for lunch can opt for sandwiches such as the recently-introduced Truffle Croque Madame, a classic French dish, served on brioche with truffle bechamel melted gruyere, prosciutto and field greens; and the updated Jerusalem Salmon Lox open face sandwich served with chive cream cheese, avocado, tomato, cucumber, fried capers, onions on Jerusalem bread. For those looking for a nutritional boost, the brand-new Steak and Egg Bowl offers a protein-packed punch, featuring rice, beef filet, spinach, avocado, cucumber, caramelized onions, roasted red peppers, feta, a sunny-side-up egg and smoked chili oil served with a side of cilantro aioli. For those looking for healthier and lighter options, three healthy yet filling salads include the Classic Salmon Nicoise, Chicken Ceasar and Pricioutto Tomato Mozza.

Blueberry Basil Mule (Photo: Café Bastille)

The drink menu complements every meal with a variety of crafted smoothies, cold-pressed juices, shots, coffees and other specialty drinks and cocktails. Noteworthy sips include the Acai Miami smoothie, a deliciously tropical blend of acai, banana, strawberry, mango and coconut water, and the nutritious Kicker, a cold-pressed juice consisting of superfoods like kale, celery, pineapple, apple and ginger. Other speciality drinks include the Strawberry Matcha Latte, served hot or ice and the decadent French Toast Cappuccino, served with a crispy French Toast Bite. Elevate the brunch experience even further with hand-crafted libations like the Berry Rhum and Crush – the latest addition to the cocktail offerings – which is a refreshing blend of rhum, raspberry, mint and lime. Or any classic yet so refreshing cocktails like Lychee Collins, Espresso Martini and Blueberry Basil Mule.

Café Bastille is located at 538 Washington Ave., Miami Beach, FL 33139. It is open Monday through Friday from 8 a.m. to 4 p.m. and Saturday and Sunday from 8 a.m. to 5 p.m. Walk-ins only. For more information, visit cafebastilledowntown.com or follow @cafebastillemiami

Café Bastille is an all-day French café that allows guests to experience the joy of brunch, bottomless mimosas and globally inspired cuisine all week long. With locations in Downtown Miami, Fort Lauderdale, and now, Miami Beach, the restaurant features scratch-made dishes with fresh, locally sourced ingredients – from French toast, eggs Benedict and pancakes to healthier options like salads and smoothies.

The Miami Beach location is a 1,300 square-foot brunch haven adorned with gold and white accents, Parisian-style wooden chairs, and a serene color palette inspired by sage and basil. The 30-seat dining room offers an intimate indoor setting, while the 20-seat patio offers patrons an alfresco dining experience. Notably, Café Bastille Miami Beach has an adjacent fresh bakery and juicery, offering guests an array of freshly baked goods, specialty smoothies and pressed juices .Founded and owned by Benjamin and Estelle, dynamic partners from Paris, Café Bastille draws inspiration from their extensive travels around the world. For more information, visit cafebastilledowntown.com or follow on Instagram @cafebastillemiami

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Lindt Debuts Super Bowl Ad With Kylie Kelce, ‘Life Is a Ball’

Lindt & Sprüngli (USA) will, for the first time, air a spot during football’s biggest game of the year.

Lindt’s big game debut drops during the first quarter and puts the fan favorite Lindor truffle at the center of a dreamy national tv spot that encourages viewers to find their own moment of chocolate bliss. Titled “Life is a Ball”, the 30-second ad is backed by Perry Como’s 1957 classic “Round and Round”. The spot takes audiences on a journey that explores the joy that comes from indulging in the smooth 5melting sensation of Lindor truffles and allows you to savor the joyful moments life can bring, big or small, with every bite. You can view the ad on Lindt USA’s YouTube channel here.

As the U.S. market continues to play a critical role in Lindt’s long-term growth strategy, Lindt is strategically prioritizing investments that allow the brand to reach new audiences and uncover meaningful connections through deliberate partnerships and unforgettable brand moments. The decision to advertise during the big game will bring Lindt and its infamous Lindor truffles into the homes of millions of fans during one of television’s – and football’s – biggest nights.

“This is one of the few times a year that devoted football fans and casual fans come together to celebrate a big moment together as a community,” Ana Dominquez, Lindt USA CEO said. “The culmination of two teams’ incredible dedication, commitment to excellence and intense passion is perfectly aligned with how Lindor’s premium truffles are crafted – by bringing together the world’s highest quality ingredients that result in a moment of complete, indulgent bliss.”

To celebrate this milestone moment, Lindt is teaming up with Kylie Kelce, Lindt superfan, mom, and philanthropist to show consumers how they can indulge in their very own moment of bliss during this year’s big game. ​Through the partnership, Kylie will share her tips for how Lindor can be the unexpected treat at every viewing party this year.

As a football super fan and pretty regular party host, I’m thrilled to be partnering with Lindt to share how their delicious Lindor truffles are the perfect indulgent addition to everyone’s gameday gathering,” Kylie Kelce shared. “I’ve been a chocolate lover my whole life and enjoying a Lindor truffle brings me a moment of bliss during big games.”

The “Life is a Ball” ad was produced by Grey Toronto and directed by renowned Australian filmmaker and visual effects artist Michael Gracey.

Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 33 subsidiaries and branch offices in around 500 of its own stores as well as via a network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.

As one of the largest subsidiaries in the global Lindt & Sprüngli Group, Lindt (USA) has been enchanting the world with chocolate for more than 30 years. Lindt (USA) is the fastest growing premium chocolate manufacturer in the U.S., producing quality chocolates – including key brands such as Lindor, Excellence, Classic Recipe and Gold Bunny – for all North America at its Stratham, N.H., campus, which includes the corporate headquarters and manufacturing facility. With nearly 1,000 employees, a robust wholesale business, retail chocolate shops across the country, and a strategic focus on marketing innovations, Lindt (USA) is poised for its next stage of growth.

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