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KeHE Opens Portland Distribution Center

KeHE Distributors opened its newest, LEED Certified, distribution facility in Portland, Oregon, on December 23. This new state-of-the-art distribution center is an important addition to the company’s expansion strategy and key to its growth plan in the northwest region. With more than 100,000 square feet of refrigerated and 57,000 square feet of freezer space, the Portland facility has the capacity to serve KeHE’s customers who increasingly demand product assortments in all three temperature zones.

“Sustainability is a top priority of ours as we build, stock and operate our facilities,” said Gene Carter, Chief Operating Officer, KeHE. “We are designing our new facilities from the ground up, which allows us to focus on the environment and our people as well.” The Portland distribution center will be highly-efficient; estimates are 100 tons of cardboard will be recycled annually and more than 30 tons of petroleum will be saved by recycling plastic. In addition, the entire facility will utilize motion-operated LED lighting. “It is exciting to see how our Portland team has embraced the upgraded facility,” continued Carter. “We think our customers will also.”

As KeHE expands its national network of distribution centers, proximity has been optimized. Service-levels to customers will continue to improve and carbon footprint reduced.
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“We are excited about our new facility. It strategically aligns with our long-term growth strategy and demonstrates our commitment to our increased customer base on the West Coast. Our customers continue to receive the benefits of our growing, national organization,” said Mike Leone, Chief Commercial Officer, KeHE.

KeHE’s vendor community has also taken notice, as they are experiencing more efficient shipping and points of distribution. The distribution centers are larger and carry a wider assortment of products. These synergies and expertise within vendor management have helped improve fill rates.

Avocado Board Plans Super Celebration of Football’s Championship Game

The Hass Avocado Board is asking Americans for help in setting a world record for the “world’s largest online photo album of people dipping food.” And what will they be dipping when the titans of the gridiron meet on Levi Field on February 7? Well, guacamole of course!

More than 139 million pounds of avocados — a record 278 million avocados — are expected to be mashed into guacamole, sliced for burgers or diced for salads during the week or so leading up to the game, and the Hass Avocado Board is asking Americans to help it celebrate with the world’s largest online photo album of guacamole goodness created by fans and foodies sharing their avocado-filled football feasts with #GuacGoal.

To help set this new world record, Americans across the country can simply snap a photo of guacamole dips and dishes they’re enjoying and share it on Twitter, Instagram, Facebook, Google+, Vine or Flickr using #GuacGoal from January 22 to February 7. In addition to the thrill of being part of this history-making attempt, people participating will be entered for a chance to win a grand prize of $500, two runner-up prizes of $250, and one of seven footballs signed by Joe Montana. To see how fellow avocado lovers enjoy their guac during Big Game festivities, visit the online photo gallery at www.loveonetoday.com/guacgoal.

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In 2015, Americans consumed 123 million pounds or approximately 246 million avocados during Big Game week. More than 95 percent of all avocados sold in the United States are the Hass variety  – which contain naturally good fats and are cholesterol free.

In preparation for the Big Game, read up on how to select, store and ripen fresh avocados, on the Hass Avocado Board’s website. Once you’ve stocked up, head over to the board’s recipe library for delicious dishes such as Mini Carnitas Sliders with Golden Salsa.