One of the most exciting trends in food today is 100 percent grass-fed dairy. And in the 12 months since Organic Valley introduced its Grassmilk Yogurt in multi-serve tubs, the farmer-owned cooperative has established itself as the number one brand for 100 percent grassfed dairy in the US.

Today, Organic Valley added to its award-winning Grassmilk Yogurt line by introducing convenient 6- ounce single serve cups with two new flavors– Wild Blueberry and Strawberry, plus the original Plain and Vanilla varieties.

Organic Valley’s Grassmilk Yogurt has won accolades because it’s made from the exceptional organic milk that comes from cows that are 100 percent grass-fed — with no supplemental feed, grain or soybeans in their diet, just lush, fresh pasture and dried forages. The result is a delicate, premium, small-batch yogurt with the seasonal taste of grassmilk dairy. Nutritionally, Organic Valley Grassmilk Yogurt flows with naturally occurring calcium, conjugated linoleic acid (CLA) and omega-3s.

Why Organic Valley Grassmilk Yogurt cups are uniquely positioned to capitalize on the grass-fed trend:

• Organic Valley is already the fastest growing 100 percent grass-fed yogurt brand, in an exploding category:
  Grass-fed yogurt is growing eight times faster than the overall organic yogurt category (mainstream and natural) – a $85.9 million segment.
• Organic grass-fed yogurt is growing over five times faster than the overall organic yogurt — a $21.3 million segment.
• Organic Valley Grassmilk yogurt has higher levels of naturally occurring omega-3s and CLA
• Organic Valley is always organic, which means Organic Valley never uses antibiotics, synthetic hormones, toxic pesticides or GMOs.

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Organic Valley Grassmilk Yogurt cups will appeal to consumers who are looking for exceptional “beyond organic” taste in new fruit flavors and more convenient packaging.

Like the original tubs, Organic Valley’s Grassmilk Yogurt cups feature cream-on-top, whole milk yogurt crafted from 100 percent grass-fed, non-homogenized organic Grassmilk® milk, along with organic strawberries, organic wild blueberries, organic fair trade vanilla and live probiotic cultures.

Organic Valley Grassmilk Yogurt cups will be available September 2016 in natural food stores, food cooperatives and major grocery chains nationwide. Suggested retail price is $1.69.