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PorkRinds.com Presents 2nd ‘Crunch Time Hero of the Week’ Award

PorkRinds.com, the nation’s premiere “hub” for pork rind lovers everywhere and home to top brands including Southern Recipe pork rinds, has announced its second annual collegiate sports celebration, dubbed the “Crunch Time Hero of the Week” award – a sponsorship program designed to highlight outstanding football players during the regular college football season. Through Nov. 30, a collegiate player who has a phenomenal play or a significant tackle during the regular season will be eligible for the “Crunch Time Hero of the Week” award.

The package includes notoriety and promotion as the pork rind “hero,” as well as a celebratory trophy and a generous supply of pork rinds to share with friends and family. Fans can learn more about the campaign and enter to win pork rind prizes at www.PorkRinds.com.

Each week, throughout the 13-game season, one football player will be chosen to win the “Crunch Time Hero of the Week” award, based on his previous weeks’ plays and tackles. At the end of the regular season, each of the 13 weekly winners will be eligible for the “Crunch Time Hero of the Year” award, which will be determined by a fan vote on PorkRinds.com.

PorkRinds.com sees this partnership as a unique opportunity to highlight the natural connection between pork rinds and football – pigskins simply go with pig skins. New this year, the “Crunch Time Hero of the Year” will be invited to attend bigger professional football media events as the collegiate season closes and the NFL season begins culminating in biggest game of 2025 in New Orleans.

“Just like our crunch time players make game-winning plays on the field, pork rinds are the best crunch time decision in the snack aisle,” said Mark Singleton, vice president of sales and marketing at PorkRinds.com. “The annual ‘Crunch Time Hero of the Week’ program is our celebration of the unsung heroes on the football field who get the job done.”

To join in on the fun, pork rind lovers and college football fans alike can learn about the weekly heroes and follow along at www.PorkRinds.com/CrunchTimeHero.

PorkRinds.com, a division of Rudolph Foods, is the e-commerce hub for pork rind aficionados everywhere. Created with the intention to help introduce pork rinds to the masses, PorkRinds.com offers a variety of pork rind brands that are naturally high in protein, low in carbohydrates and gluten free. For additional information and online ordering, visit https://PorkRinds.com/

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¡Yo Quiero! Celebrates Texas Football Team Moms

¡Yo Quiero! has partnered with Dave Campbell’s Texas Football to celebrate some of the most dedicated figures in Texas high school football: Team Moms! Throughout the season, ¡Yo Quiero! will be honoring moms who go the extra mile to support their teams. Nominations for the Team Mom of the Year can be submitted here: www.texasfootball.com/team-mom-appreciation-award/form.

In the lead-up to the big award, 10 moms from across Texas will be recognized with the Team Mom Appreciation Award at games throughout the 2024 season. Each selected mom, who has made a positive impact on her community, will receive an award and a $500 donation to her school during the legendary Friday Night Lights, when Texas high school football takes center stage.

Tara Murray, VP of Marketing for ¡Yo Quiero!, said, “Texans should keep an eye out for ¡Yo Quiero! and the Dave Campbell’s Texas Football crew at games across the state as they honor these deserving individuals throughout the 2024 Texas high school football season!”

¡Yo Quiero! Brands, a family-focused dip company based in Rhome, Texas, is shaking up the national guacamole, salsa and queso category by offering everyone’s favorite dips packed with flavor, made with the fewest additives possible, and featuring quality better for you ingredients. “At the core of it all, we’re just trying to make it easier for families to enjoy their favorite foods together in a healthier way that moms love!” said Murray.

To learn more about the Team Mom Appreciation Award Program and Road Tour, visit here. “At the end of the year, fans will vote at texasfootball.com to help name the Team Mom of the Year,” added Murray.

For over 65 years, the iconic Dave Campbell’s Texas Football media brand has been “the bible” for millions of football fans across Texas. Its annual summer edition is essential reading for rabid football fans, previewing every high school and college team in the state. Known for its comprehensive coverage, TexasFootball.com offers extensive digital content, including team and recruit rankings, scores, exclusive interviews, podcasts, and daily shows. Additionally, TexanLive.com streams over 1,500 live sporting events each year, bringing fans closer to the action.

¡Yo Quiero! Brands is a Texas-based avocado, guacamole, and dip company with state-of-the-art facilities in Rhome, Texas and Guanajuato, Mexico. With a mission of selecting and growing the freshest and finest ingredients, ¡Yo Quiero! creates delicious, hand-crafted products that can be found in most local retailers. Bringing years of experience and dip expertise to the category, ¡Yo Quiero! leads and innovates with integrity and passion. The current lineup of premium handcrafted dips can be viewed on our website. For additional information, recipes, or product availability, please visit www.yoquierobrands.com

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Kelce Brothers Attend Cereal Training Camp, Release Kelce Mix Cereal

General Mills has been scouting America’s favorite football brothers, Travis and Jason Kelce, since they revealed their top cereals last year on their hit podcast, “New Heights.” Earlier this summer, the Kelces took new positions off the field as cereal co-creators of the historic new General Mills cereal: the Kelce Mix, which combines their top three favorite cereals — Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal — in one box.

To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal.

Now in advance of their new cereal mix hitting shelves in September, fans can tune in to see the brothers’ experience at Cereal Training Camp in a series of videos that showcase how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity and undeniable good taste. The content will be featured in TV and online ads, with more extensive footage and behind-the-scenes content available at www.cerealtrainingcamp.com.

“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” said Jason Kelce, Kelce Mix co-creator. “The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”

“I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” said Travis Kelce, Kelce Mix co-creator. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”

In anticipation of the Kelce Mix hitting shelves this football season, fans have already created their own mashups, giving the Kelce creation rave reviews. Cereal fans and 92%ers can officially get their hands on the new limited-edition Kelce Mix cereal and enjoy limited-edition Kelces’ Pick collectible boxes as a nod to the brothers’ top faves: Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal, which feature the brothers on packaging, giving their stamp of approval.

“There’s something extra special about working with recruits like Travis and Jason Kelce, who have loved our brands since their childhood. It’s a dream partnership for both sides. In fact, creating everything from ads to the limited-edition product was inspired by Travis and Jason’s childhood memories with General Mills cereals. The Kelce Mix hits shelves in just a few weeks and we can’t wait for families across the nation to experience this legendary combination,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.

Kelce Mix cereal and Kelces’ Pick collectible boxes will be available at retailers nationwide for $5.69 beginning in mid – September and a limited-edition Walmart.com exclusive box will drop on 9/28 while supplies last.

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