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Goodbye, Wienermobile; Hello, Frankmobile

Oscar Mayer has ushered in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat.

The fleet of six vehicles feature bun-derful new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters. What’s more, the Frankmobile is offering “Franks for Franks,” so anyone named an iteration of “Frank” can stop by in real life to get their hands on a coupon for a free pack of delicious Oscar Mayer 100% Beef Franks.

“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” said Stephanie Vance, associate brand manager, Oscar Mayer. “This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100 percent tasty, and 100 percent make you smile.”

The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, “Keep It Oscar,” to delicious new heights. From Frank-themed whistles to comical “please do not lick” decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously, freeing people up to enjoy themselves with seriously delicious meats, like Oscar Mayer’s 100% Beef Franks.

To learn more about the Frankmobile and track its upcoming stops, visit OscarMayer.com/Frankmobile or follow along on Facebook and Instagram.

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Alaska King Salmon Season Begins, Looks Above Average

The first king salmon from Copper River, weighing 34 pounds, landed in Seattle on an Alaska Airlines flight direct from the pristine waters of Alaska, marking the beginning of what industry leaders expect to be an above-average run for the some of the most delectable salmon in the world. Representatives from Trident Seafoods, the Copper River Prince William Sound Marketing Association, Alaska Airlines and Chef Tom Douglas were on-hand to greet the first of these prized fish.

With 50 years of industry leadership, Trident Seafoods takes pride in distributing Copper River king salmon, known for its delicious, rich taste and high content of omega-3s. Following Trident’s commitment to fleet-to-fork processing, the salmon is delivered from Alaskan waters within 24-48 hours, directly to knowledgeable fishmongers, esteemed chefs, and renowned restaurants nationwide. This ensures consumers with discerning palates can experience the exceptional quality of Copper River salmon at its freshest, leading to unforgettable dining experiences.

“We are very excited to bring in the first king salmon from Copper River and are grateful for all the independent fishermen that continue to choose to be our partners and deliver the best quality and freshest fish to the world. Our history of partnership with Copper River goes back many years and we look forward to continuing working together in responsibly sharing the best from Alaska with the world,” said Joe Bundrant, CEO of Trident Seafoods.

Consumers can find Copper River salmon in numerous restaurants and retailers, including in Chef Tom Douglas restaurants, where he will feature Copper River king salmon in a mouthwatering dish at his Seattle restaurants, including Palace Kitchen, Carlie Room, Lola, Etta’s, and Sea Town. A portion of proceeds from these dishes, from May 16-20, will be donated to the Ballard Food Bank, with Trident Seafoods matching the donation 100 percent.

“I’ve been cooking Copper River salmon for many years and this year I think it’s fitting to partner once again with Trident to support our community by donating proceeds to the Ballard Food Bank and supporting people in need,” said Douglas.

Christa Hoover, the executive director of the Copper River Prince William Sound Marketing Association reflects, “As this momentous season launches, we are so pleased that we’re also celebrating our 40th Anniversary. It’s been incredible to see and let people know how much the fishery has evolved and yet remains steadfastly committed to quality for the consumer.”

To bring the fish to tables so quickly, it’s imperative to have immediate transportation from Alaska to the rest of the country.

“Alaska Air Cargo has a special partnership with the Alaska seafood industry, which is recognized worldwide for its sustainable fishing practices,” said Adam Drouhard, managing director at Alaska Air Cargo. “Our cargo employees across more than 110 airports are working around the clock to ensure we deliver the first catch of wild Copper River salmon to market, often within 24 hours of being pulled from the water.”

Copper River King Salmon is available through June, at retailers and restaurants across the country.

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Cultivated Meat Startup Clever Carnivore Hires VP Product Development

The Clever Bratwurst is one bite closer to your grocer’s meat department. Clever Carnivore, a Chicago-based biotech startup working to bring cultivated meat — pork, beef and chicken — to consumers, has hired Russell Thomas, MSc, as vice president of product development. A triple-decade food scientist with expertise in food safety, product development and operations management, Thomas will accelerate the development of Clever Carnivore’s debut consumer product, the Clever Bratwurst.

“Russell’s experience as director of research and development at Tyson is a huge asset to Clever Carnivore as we aim to unveil our prototype product later this year,” said Clever Carnivore CEO Virginia Rangos, Ph.D.

Thomas’ resume includes a bachelor’s in animal science and business and a master’s in poultry science and product technology from the University of Arkansas. Most recently, Thomas served as vice president of product development with a Silicon Valley cultivated fat company founded in late 2010.

Prior to that, during Thomas’ more than 33 years at Tyson Foods, one of the largest food companies in the U.S., he served as manager, then director of research and development.

Thomas’ hiring represents a milestone for Clever Carnivore. The addition of an experienced executive with demonstrated success bringing innovative products to the global market propels Clever Carnivore into the exciting prototype development stage. Leveraging his decades of accomplishments in the food sciences, Thomas will spearhead the creation of a delicious, accessible product line — starting with sausages.

“I’m excited about joining Clever Carnivore,” said Thomas. “I entered the food industry more than three decades ago because I believe there’s no greater way to serve humanity than by working to provide accessible, sustainable food to people. The technology being developed by Clever Carnivore aligns with that mission.”

Clever Carnivore has been focused on scaling meat production and bringing costs down — producing high-quality pork at consumer-ready prices. With Thomas on the team, the company is ready to start turning pork into bratwurst. Clever Carnivore’s cost and scale advantages put Thomas on track to cook up something delicious.

Clever Carnivore’s headquarters and lab are located in Chicago’s Lincoln Park neighborhood. Thomas’ appointment is effective immediately.

Clever Carnivore, Chicago’s first cultivated meat company, is a mission-driven startup deploying cutting-edge biotechnology to bring low-cost, top-quality cultivated pork, beef and chicken to the consumer market. Using Clever Carnivore’s high-efficiency model, cruelty-free, sustainable and cost-competitive sausages, burgers and chicken nuggets will soon be a reality. The company works to develop cultivated meat products using cell biology, recombinant protein technology and advanced bioreactor design, with the objective of creating consumer products that compete on taste, price and convenience with conventional meat, delivering a gastronomic experience that satisfies vegetarians and carnivores alike.

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