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US Foods Expands Feeding America Partnership

US Foods Holding Corp., one of America’s largest foodservice distributors, has an expanded national partnership with Feeding America, the largest hunger-relief organization in the United States. As part of US Foods’ recently enhanced “Helping Communities Make It” hunger-relief programming, the company will grant Feeding America $750,000 to expand the organization’s highly innovative Direct to Neighbor locker project into seven additional communities by the end of 2024.

This is US Foods’ largest single monetary donation to date and builds on the company’s long-standing hunger-relief commitment to harness the power of food to empower communities with nourishment and opportunity.

The Feeding America Direct to Neighbor locker project is one of the most innovative food access projects in the country, providing more convenient and dignified hunger-relief support for community members experiencing food insecurity. Implemented through existing food bank affiliates, the program leverages an online order-ahead platform where community members can place customized grocery orders.

These custom requests are prepared by the local partner food bank or agency partner and made available for pick-up in individual refrigerated, frozen or non-temperature-controlled lockers that can be placed in convenient locations such as local grocery stores and other highly frequented community locations. The order and pickup process affords community members greater choice and convenience, like that offered by traditional online grocery shopping applications and is intended to help remove emotional hurdles that may hinder someone in need from taking part in a traditional hunger-relief food bank experience.

“With more than 44 million Americans, including 13 million children, facing food insecurity in the United States, we are honored to support Feeding America in their journey to bring innovative solutions for combating food insecurity to communities across the country,” said Dave Flitman, US Foods CEO. “This new commitment builds on the more than $12 million in product donations that US Foods provided to Feeding America food banks in 2023. Hunger Action Month is a time to recognize the hunger crisis in America and take action, and we are proud to leverage the opportunity to expand this important partnership.”

“Everyone deserves dignified access to nutritious food to thrive. In collaboration with local partner food banks and alongside people facing hunger, we prioritize dignity so we can transform the charitable food system together,” said Casey Marsh, Feeding America chief development officer. “The Direct to Neighbor lockers are an example of our work to design a more equitable and convenient neighbor experience that not only expands their choice of foods but also removes some of the emotional hurdles to accessing food.

“As a fellow Chicago-based company, US Foods has demonstrated a strong commitment to our cause, and we are thrilled to be expanding this exciting project with their generous donation.”

Joined by Chicago-based celebrity chef Stephanie Izard and dozens of US Foods associates, the company and Feeding America launched their enhanced partnership at the Food Bank of Northwest Indiana, formally announcing the seven Feeding America food banks receiving new Direct to Neighbor locker project grants. Grant recipients are:

  • Feeding America Eastern Wisconsin, Fox Valley Technical College (Wis.)
  • Feeding Tampa Bay, Sulfur Springs Resource Center (Fla.)
  • Food Bank of Eastern Oklahoma, Helping Hands Food Pantry (Okla.)
  • Lowcountry Food Bank, North Strand Helping Hand food pantry (S.C.)
  • Northern Illinois Food Bank, Northwest Center and Neighborhood Market (Ill.)
  • Second Harvest Food Bank of Clark, Champaign, and Logan Counties, food bank locations (Ohio)
  • Treasure Coast Food Bank, Whole Child Connection, benefits enrollment and social service referral community hub (Fla.)Feeding America Eastern Wisconsin

“It’s an honor to help put a spotlight on the impactful hunger-relief efforts Feeding America and US Foods are supporting,” said Stephanie Izard, celebrity chef and TV personality. “Hunger relief is a cause that is near and dear to my heart as I have seen first-hand how important it is to have the right community programs in place to help those who are facing food insecurity. I’m thankful for the opportunity to help build awareness around this innovative work spearheaded by two Chicago-based organizations.”

For more information about the company’s other strategic initiatives and its commitment to Helping Communities Make It, visit www.usfoods.com/community.

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For Good (Eating): Betty Crocker Launches ‘Wicked’ Mix

To celebrate Universal Pictures’ spectacular film adaptation of “Wicked,” the beloved stage musical that has thrilled and delighted audiences for two decades, Betty Crocker is unleashing two new “Wicked”-inspired treats that are sure to be popular among baking and theater fans — Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes!

“Wicked,” in theaters Nov. 22, is the untold story of the witches of Oz: Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

Fans will get to experience the magic of “Wicked” with this bewitching duo of Betty Crocker mixes. Are you an Elphaba, or a Glinda? Since pink goes good with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a positively green treat like Elphaba, or a perfectly pink one like Glinda.

“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker brand experience manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”

In addition to this spellbinding duo of Cookie Dough Pops and Cupcakes, fans can make additional, magical concoctions with six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake, and cookie mix, as well as frosting, is packaged in special “Wicked”-themed boxes and features fun, amazifying recipes that combine two baking mixes for one darlingest treat that is sure to please everyone in the Land of Oz:

  • Fantabulous Brookie: Some things are just better together — like combining Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix.
  • Thrillifying Cupcake: Defy gravity with Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix.
  • Outstandiful Cookie Pie: Change yourself for good by mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting.

Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes at retailers nationwide for a suggested retail price of $5.98. For more information about the new mixes and “Wicked”-themed products, visit www.BettyCrocker.com, or follow @BettyCrocker on Instagram and TikTok.

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Hain Celestial Sells ParmCrisps to Our Home

Hain Celestial Group, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, has completed the sale of its ParmCrisps snack brand to independent wholesome snacks company, Our Home. The transaction further optimizes Hain’s better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion. Proceeds from the sale will be used to pay down company debt.

“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” said Wendy Davidson, Hain Celestial Group president and CEO. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”

Earlier this year, Hain announced strategic actions to advance the company’s Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.

With the sale of ParmCrisps, Hain will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base. The company recently released its Q4 and Full Year 2024 earnings and reported delivery of its updated guidance, gross margin expansion, and improvement in debt leverage.

In Fiscal 2025, the company is focused on commercial execution and leveraging the benefits of its scale model to expand reach and accelerate top- and bottom-line growth to deliver long-term shareholder value.

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