Paesana: Good for Customers, Good for Business
According to the United States Department of Agriculture, sales of organic foods in the U.S. increased from $11 billion in 2004 to $27 billion in 2012. The USDA also reported that the 7.4 percent growth rate in organic food sales during 2012 was more than double the annual growth rate for all food sales that year. Furthermore, the Organic Trade Association states that the trend is expanding as Americans are continuing to widen their demand for organic foods – with sales of organic products in the U.S. increasing to $35.1 billion in 2013.
The consumer appetite for healthier choices is growing considerably and rapidly. However, that doesn’t mean today’s shoppers are willing to give up taste. A simple “organic” label is no longer enough to convert or retain the loyalty of food buyers and chefs who demand noticeably fresher taste, as well. L&S Packing Company, a family owned business, has introduced its line of premium quality Paesana Organic Pasta Sauces and New Premium Organic Condiments to meet that doubled-up demand.
“Our premium organic pasta sauces are rich in nutrients and are made with the freshest ingredients without additives,” said Jacqueline Scaramelli-Massaro, L&S Vice President. “They’re also sautéed to perfection just like all our other sauces to capture the finest and fullest flavor.”
The line is being touted as just as flavorful as the delicious sauces the family’s great-grandmother proudly and lovingly made in her kitchen way back in 1902.
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“Seeking organic brands on store shelves has become a top priority for millions and millions of consumers, particularly moms who are reading nutrition labels more carefully than ever to assure that their families are eating foods that are good for them,” said Scaramelli-Massaro, a mother who knows first-hand that nutritional choices are important, but also that those choices need to provide superior taste.
Paesana Premium Organic Pasta Sauces are available in five flavors, including Tomato & Basil, Tuscan Pepper, Marinara, Vodka Sauce and Roasted Garlic. All flavors are made with 100 percent imported Italian tomatoes selected at the height of freshness. Paesana Premium Organic Condiments currently feature Marinated Mushrooms, Portobello Mushrooms and Non Pareil Capers. The new lines of sauces and condiments are also organically certified by QAI and are gluten free.
As is the case with all products from L&S Packing Company, Paesana Premium Organic Pasta Sauces and Condiments have undergone highly rigorous quality control processes and have also been taste-tested through every phase of product development. “The depth and breadth of our commitment to quality and our dedication to unmatched flavor have defined our family and our company for generations,” said L&S President Louis Scaramelli, IV. “We’re excited to say that our organic pasta sauces have exceeded our own highly stringent criteria and demanding expectations for healthier ingredients combined with incredible taste, and we’re certain these top quality sauces will be extremely popular with today’s continuously growing numbers of health-conscious consumers.”
