PackIt, Kroger Expand Program With EcoFreeze Totes

PackIt has expanded its collaboration with The Kroger Co. to new store fronts and new regions of the United States.

“After successful pilot programs at multiple storefronts in the midwest and western United States, the PackIt Fresh Mobile Refrigeration Solution is now being implemented at Kroger stores across Atlanta and Nashville for the first time,” said Melissa Kieling, founder, PackIt. “We’re also seeing our solution entering additional stores in California and Arizona. Kroger clearly recognizes the improvement to product freshness and efficiencies gained by deploying our EcoFreeze totes into their retail operations.”

The Kroger banner, Ralph’s, recently launched its initiative allowing customers to pick up orders in as little as an hour. From a functional perspective, PackIt Fresh totes are now being utilized within their stores as a single staging vehicle to collect ambient, refrigerated & frozen items. This is the ultimate PackIt Fresh value proposition: product kept fresh,  collected in a single location and efficient processes to support customer needs.

The PackIt Fresh Mobile Refrigeration Solution creates efficiencies through every step of online grocery order fulfillment. The collapsible, freezable, reusable EcoFreeze Totes represent a seamless plug-in for retailers to meet growing storage, pickup and delivery demands. Each tote features patented EcoFreeze Technology: freezable gel built into the walls, that keeps perishables cold and food-safe for 15 hours.

PackIt, a Tenth Avenue Holdings, LLC brand, was established more than a decade ago with a singular mission: keep food safe and eliminate waste. The company’s breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt Fresh represents the commercial division with traction among grocers around the globe. EcoFreeze Totes was designed to meet growing online grocery order and meal-kit delivery service needs.

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