Oterra Welcomes ‘King of Red Beets’
Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry, completed the acquisition of Diana Food’s natural food coloring business on Dec. 29.
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Oterra will integrate Diana Food’s business into its portfolio as soon as possible. according to the company. The acquisition, the second in six months since Oterra became a standalone company, further boosts its global footprint, with the addition of two Diana sites: Cossé in France and Holbeach in the United Kingdom – bringing the company’s production site tally to 10.
The acquisition gives Oterra a stepping stone into the lucrative organic colors markets and will allow it to offer customers and market partners a line of USDA and EU organic certified colors that bring vibrant and stable color to various applications. It will also strengthen the company’s backwards integration of red beet.
“Diana Food’s is the king of red beet, having grown them for natural coloring for more than 30 years,” Oterra CEO Odd Erik Hansen said. “Their innovation and expertise will be strong additions to our portfolio. I look forward to not only offering Oterra’s customers a wider portfolio, but also having the opportunity to open the industry’s most comprehensive portfolio up to existing Diana customers.”
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