NYS MilkLaunch Names Finalists in Dairy Innovation Competition

NYS MilkLaunch, a new startup competition focused on accelerating product innovation for dairy products in New York State, has announced the four finalists for its inaugural competition. They are:

•  Slate: a low sugar, higher protein line of lactose free milks for everyone – not just children. The company will use the funding to develop two new flavors.
• Karviva, which makes Gold Sage wellness drinks. The drinks infuse functional ingredients like turmeric and other minerals into New York milk to deliver a full range of health benefits.
• Superfrau: An Alpine-inspired electrolyte elixir made by upcycling surplus whey and infusing it with unique flavors like cucumber lime, lemon elderflower and peach mango. A hydrating, protein and nutrient-packed recovery drink that promotes sustainability in the dairy industry.

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Milk Launch is a project of the New York Department of Agriculture and Markets and the New York Dairy Promotion Order (DPO) Advisory Board. The open competition included global applicants ranging from idea stage to existing new products with sales under $250,000, that contain at least 50 percent fluid milk and the commitment that the winner must source milk from New York producers for at least 12 months. The four finalists each will receive $15,000 worth of support for their new product and be enrolled in a customized mentorship program.

“The MilkLaunch competition has brought about some real excitement for the future of the New York State dairy industry,” New York State Agriculture Commissioner Richard A. Ball said. “We look forward to the next phase of the competition, which will assist the finalists with important guidance and mentorship to start-up their businesses, and to hearing more about these innovative product ideas.”

The finalists will pitch a panel of expert judges on December 8, 2020 for the right to be named the winner of the NYS Milk Launch and be awarded $150,000 worth of support to accelerate their new product in market.