New Study Reveals More Americans Embracing Plant-Based, Organic and Non-GMO Foods

More grocery shoppers are trying dairy- and meat-free alternatives, according to a new national health food study by Earth Balance, which makes a line of vegan buttery spreads, nut butters, dressings and snacks. Two thousand consumers were polled for the study, which looked at which new foods they’re trying, their top motivators and trends in healthy eating.

When asked which factors are most important to them when shopping for food, respondents said buying local (37 percent), organic (33 percent) and non-GMO (30 percent) are key. Additionally, Americans are more willing to try better-for-you-foods, with the study showing the most-tried are healthy snacks, dairy alternatives and oil alternatives.

Dairy alternatives have been tried by 29 percent of respondents. Superfoods (e.g., chia, acai and quinoa), alternative snacks (e.g., gluten-free crackers, nut butters and Greek yogurt) and alternative oils (e.g., avocado, coconut and sunflower) have been tried by 28 percent of respondents, and 18 percent have tried plant-based proteins, such as hemp hearts, lentils and spirulina.
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Almost half, 42 percent, of consumers said they know more about plant-based diets now compared to five years ago, and 43 percent are more likely to try plant-based alternatives today. Thirteen percent also report trying a vegetarian lifestyle.

What’s more, over half said they’ve tried dairy-free alternatives such as dairy-free milk, cheese and yogurt. Sixty-three percent have tried plant-based protein alternatives, with tofu, meatless burgers and meatless hot dogs topping the list.