Neat Food Expands Team Before Expansion, Product Launches

Neat Food Co. – one of the world’s fastest growing alternative-protein food groups backed by Formula 1 Champion Lewis Hamilton, a key investor who helped found the company in 2019 – announced multiple senior hires as it builds critical mass in key roles as part of its international expansion plans, starting in the key U.S. market.

• Neat Food Co. has bolstered its Advisory Board with two appointments: Jeffrey S. Fried, former Chairman of Sweetgreen, who has a wealth of experience nurturing high growth companies; and Henrik Fjordbak, former COO at Joe & The Juice, who is an expert in equity funds, specializing in F&B and lifestyle companies
• At the helm of NEAT’s expansion into the U.S. market is newly appointed Vincent Herbert, the former CEO of Le Pain Quotidien, who joins the brand as chief executive of Neat Burger USA and will oversee all aspects of the group’s rapid site expansion strategy in the United States including the development of products at Neat Burger’s innovation center in New York and CPG distribution into the retail arena
• The group is expanding its food technology division with the establishment of new innovation centers, and implementation of its cutting edge texturized protein innovation
• NEAT plans to roll out its award-winning burger patty and a range of other proprietary products – including  improved versions of its plant-based chicken patty, hot dog, nuggets and shakes – by the end of the year
• Neat Food Co plans to expand to 1,000 corporately owned, franchise and dark kitchens by 2030

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