NatureSweet, Barilla Team Up on Back-to-School Recipes
NatureSweet, the best-selling brand in snacking tomatoes, and Barilla, the world’s largest pasta producer, have joined forces to give parents and kids a little recipe inspiration this school year. Both companies have partnered to create a campaign focusing on delicious, simple meals for back-to-school lunchboxes that are being promoted on two major grocery delivery platforms: Instacart and Kroger.
“NatureSweet continues to embrace digital innovation and a partnership like this truly strengthens our efforts on the digital shelf,” says Travis Laveault, NatureSweet’s Senior Digital Marketing Manager. “We’re excited to partner with Barilla in this effort to bring better lunch ideas to consumers during the back-to-school timeframe.”
The bento-box-style recipes are designed to be quick and easy for the on-the-go family as kids head back to school.
“As a busy mom of two active boys, I know how exhausting it can be to make lunches that my kids are excited to eat,” says Jennifer Ping, vice president of marketing, Barilla Americas. “We hope that this partnership with NatureSweet inspires our fans with easy, delicious pasta lunch ideas and makes grocery shopping a bit more enjoyable.”
This is the first time the two companies have run a cobranded campaign on Instacart.
“We’re proud to continue innovating and helping our CPG brand partners drive awareness on our platform, whether they’re category leaders or emerging brands,” says Graham Edward, senior director of brand partnerships at Instacart. “This back-to-school season, we’re excited to help consumers discover and be inspired by NatureSweet’s school lunch ideas across the Instacart marketplace.”
Take a look at the two delicious recipes, NatureSweet Glorys and Barilla Pesto Pasta Perfection and Barilla Summer Pasta Salad with NatureSweet Cherubs.
The Barilla and NatureSweet campaign will continue until Sept. 2.
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