It’s not about riding the latest fad. Natural personal care is absolutely one of the fastest growing segments in the market. But that doesn’t make it a fad, it makes it a trend – and a strong one at that. The “fad,” according to WooBamboo, is unnatural personal care, and that fad is beginning to see its end.
“People are caring about what they put in their mouth. They’re caring about what they’re putting in and on their bodies. The world is waking up. It’s a smarter marketplace out there, and that’s fantastic,” says Christopher Fous, co-Founder of WooBamboo.
His company doesn’t refer to itself as an oral care brand. “We’re in the inspiration business, and business is good,” Fous says. The company claims that its products (bamboo toothbrushes, biodegradable floss and brand new natural toothpastes) are designed to inspire the world to be more eco-friendly and more aware of the products they use, promoting making smaller changes every day toward a cleaner, healthier family and planet.
Now in its fifth year, WooBamboo products can be found in just under 14,000 stores worldwide, proving that not only can natural oral care products compete in a plastic-filled marketplace, but hold their own on so many store shelves.
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“Any store looking to expand their oral care section with naturals has an easy solution. Our entire line is created to be the most retail-friendly/eco-friendly hybrid. We care, and we think it shows. Because of this, consumers who care are drawn to our stuff. We’re good people making good products that not only clean your smile, but your conscience, as well. It’s a no brainer, and as natural as it gets, while still appealing to the mass consumer,” says Fous.
WooBamboo offers bamboo toothbrushes in multiple styles for adults, kids and even pets, along with biodegradable silk dental floss and a brand new line of delicious, natural toothpastes in flavors for adults and children. The style is fun, the brand is cool and the company just wants to innovate, inspire and change the world.