MTN DEW Purple Thunder Debuts at Circle K

MTN DEW Purple Thunder, a new beverage that combines the flavors of blackberry and plum is now only available at Circle K.

“We are thrilled to offer MTN DEW Purple Thunder as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”

The soda debuted in 20-ounce bottles and on fountain.

“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that Purple Thunder brings to our roster,” said Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”

The bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.

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