Misfits Market Launches Private Label Brand

Online grocery platform Misfits Market has launched its first private label, Odds & Ends, which includes pantry staples such as coffee and snacks like nuts, dried fruit and dark chocolate-covered mini pretzels.

Many of Misfits Market’s Odds & Ends products have been specifically designed to address supply chain inefficiencies. By working directly with farmers and producers who share the company’s vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at value.

For example, Misfits Market’s new direct trade premium coffee blend is purchased directly from the farms where it was grown in the context of lasting and mutually beneficial relationships, providing growers with fair prices and stable incomes while protecting them from market risk and volatility. The end result is a better market for their coffees and more accessible, high-quality coffee for consumers.

“Three years ago, Misfits Market set out to rebuild the food supply chain from scratch in order to provide everyone, regardless of where they live, access to quality food at an affordable price,” said Abhi Ramesh, CEO and founder. “It’s clear that shoppers are looking for new ways to save, especially with food prices at all-time highs. Our value-conscious customers are saving an average of $25 per order and with the launch of our new private label line, we’re excited to provide our customers with an even wider variety of affordable and sustainably sourced pantry staples.”

To date, the company has sent out nearly 13 million orders and rescued more than 230 million pounds of food. In Q1 alone, the company has experienced record-breaking growth fueled by expanding to all of the lower 48 states, launching product categories such as wine, releasing the brand’s mobile app and now Misfits Market’s private label launch.

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