California Seeks Innovative Ideas for Milk Products
Milk-based beverages for active kids and ready-to-drink lattes with collagen are among the nine finalists announced today in the California Milk Advisory Board ’s (CMAB) Real California Milk Accelerator dairy startup competition. The contest was designed to inspire ideas integrating the values of fluid milk into contemporary products and provide resources to help bring them to market. The competition, launched in 2019, aims to inspire innovation and investment in fluid milk products, packaging and capacity within California by connecting manufacturers, producers, investors, ideas and entrepreneurs for high quality, sustainable dairy beverages.
The nine innovators will receive up to $25,000 of support each to develop protocepts while receiving elite mentorship from marketing, packaging, and distribution experts, including a business development trip the week of October 14 to tour California dairy farms and production facilities and meet with industry leaders to help facilitate their new ventures. The final competition will take place live on Thursday, November 7 in the San Francisco Bay Area, culminating in a grand prize winner who will receive up to $250,000 worth of additional support to deliver their new product to market.
Finalists include:
1. Bears Nutrition Daily Nutritional Milk Beverage for Active Kids
2. WheyUp Protein Dairy Beverage with 12 Live and Active Probiotic Cultures and Whey Protein
3. Good Citizens Ready to Drink Latte with Collagen
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5. Nutraberry Upcycled High Fiber Polyphenol Milk Protein Beverage
6. NAICHA Milk Tea w/Probiotics and Vitamins
7. ALLPUR FIZZA Sparkling Dairy Nutrient Refresher
8. Cheese Yogurt Fermented Dairy Beverage
9. Stuyt Dairy Dairy-Based Dessert Beverage
“The number and quality of entries received is a testament to the vibrancy of the beverage category and proves the desire of product developers to tap into the unique natural goodness of milk to meet consumer cravings for beverages that are not only healthy but taste great,” said John Talbot, CMAB’s Chief Executive Officer.
