Southern Glazer’s Promotes Kenrick to President of West Region

Southern Glazer’s Wine & Spirits—the world’s preeminent distributor of beverage alcohol—has promoted Lewis Kenrick to the role of president, West Region, effective March 1.

In his most recent role, Kenrick served as executive vice president, general manager of California. He will now report to John Wittig, Chief Commercial Officer, and is filling the position of Patrick Daul who recently announced his retirement. As President, West Region, Kenrick will be responsible for leading all business activities in Alaska, Idaho, Oregon, Washington, Arizona, New Mexico, California, Nevada, and Hawaii.

“Lewis’ commercial leadership experience in California, our largest market, helps make him the ideal successor for our sizeable West Region,” said Wittig. “I am confident that he will build on Patrick’s great leadership and continue to drive success for customers and suppliers well into the future.”

In 2008, Kenrick commenced his career at Southern Wine & Spirits, pioneering Trade Development for Chains across California. He soon stepped into roles of increasing responsibility, including Pacific Wine & Spirits vice president, sales manager for chains in 2010, followed by his appointment to vice president, general manager, PWS of California in 2013. In his next role as executive vice president, general manager, PWS of California and Hawaii, Kenrick led a dedicated division of over 500 sales professionals representing the prestigious portfolios of Diageo, Moët Hennessy USA, and Nolet Spirits. Prior to his tenure at Southern Glazer’s, Kenrick honed his expertise at Diageo, with roles at Chateau & Estates in Napa, Calif., and later in the National Account organization.

An announcement for Lewis Kenrick’s successor will be forthcoming.

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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