La Preferida: 70 Years Later, Still Going Strong
From its humble beginnings as a small family grocery store in 1930s Chicago to the nationwide brand La Preferida is today, one thing remains the same – listening to its customers.
La Preferida’s eco-friendly packaging shows off line expansions in key categories, such as organic, low sodium, vegetarian and kosher — all achieved while maintaining the company’s commitment to authentic Mexican ingredients. By offering competitively priced organic products and alternative packaging, La Preferida’s goal is to empower the consumer to have healthier choices without paying more to do so.
At the forefront of La Preferida’s eco-friendly packaging initiative is its Tetra Pak® line, featuring pinto beans, black beans, kidney beans and lentils, available in organic and low sodium options. The beans in Tetra Recart® packaging are the first of their kind in the Hispanic food category in the U.S., following the trend in Latin and Central American countries. The unique packaging boasts: recyclable materials made from renewable resources; easy-open and reclosable packaging; improved shelf utilization by 30 percent; and it is lightweight.
La Preferida’s recently launched Organic Seasoning line includes Organic Al Pastor Seasoning, Organic Taco Seasoning and Organic Fish Taco Seasoning, which have proven to be an e-commerce hit with sales increasing exponentially month over month, followed by Organic Salsa Verde and Organic Pico de Gallo. All products are free of MSG, additives and artificial preservatives.
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Spearheading this surge in product development is La Preferida’s corporate chef, who is hands-on in the manufacturing process and also creates recipes for health-conscious consumers. His adaptations on traditional Mexican dishes focus on fresh produce, lean proteins and low-fat alternatives, helping to breathe new life and flavors into these old classics. You can find his many innovative ideas like piña colada rice pudding and baked fajita wings on the company’s website.
Despite bouts of economic uncertainty in the consumer packaged goods business, the resiliency of La Preferida continues to shine through. Its canned Spanish Rice and Organic Diced Green Chiles are a top seller on Amazon, and its canned bean business continues to be a high volume category for the brand. The versatility of La Preferida’s products as ingredients means customers can incorporate these items into a variety of dishes outside the Mexican food realm.
